Attracting Your Dream Clients with Debra Trappen
- Christine George
- May 1
- 2 min read

This week, I sat down with my longtime friend Debra Trappen, founder of The Red Threads Collective, for a heartfelt conversation about what it takes to become magnetic in your business. It’s not about getting louder. It’s about getting clearer.
Debra says, “Your values and passions are the magnets that attract your dream clients.” And she’s right. When you’re aligned with what you care most deeply about, your marketing becomes more natural, your boundaries get easier to protect, and the right people, your people, start showing up.
In this episode, we talk about:
How to discover and define your core values (and why most people skip this step)
What values-based marketing actually looks like in real estate
The difference between chasing clients and attracting them with alignment
What to do when you're scared to say no (and how saying no can actually grow your business)
This one is full of pearls, friends. Whether you're a solo agent or building a team, you’ll walk away with the tools to magnetize the people you're meant to serve.
🔗 Connect with Debra: debratrappen.com
🌐 Join the Collective: redthreadscollective.com
📥 Download her Core Values Exercise: redthreadscollective.com/corevalues
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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.
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