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Your business is unique.
Your marketing should be too.

Your Weird is Your Wealth, when you know how to use it.

Umbrella

REAL ESTATE MARKETING STRATEGY

Your brand should work as hard as you do.

Most real estate professionals are doing a lot, but not all of it is moving the needle. We help you get clear on what actually works, build a strategy you can stick with, and show up in a way that's unmistakably you.

Whether you need a focused session or a full brand and marketing build,

there's a path that fits where you are right now.

Everything we do is built on a proven three-part

framework designed to give your brand clarity,

consistency, and real staying power.

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Discover. Name. Amplify.

Real marketing strategy isn't just social media and postcards.

​It's a holistic approach to your entire business, one that connects your online presence and offline touchpoints, the systems that keep things running,

and the intentional use of AI and technology. When all of it works together,

you can grow without burning out.

Online Presence

Social, email, SEO, website - your digital footprint working

as one.

Offline Strategy

Events, direct mail, referrals, community -  the touchpoints that build real trust

AI & Technology

Smart tools that save time, reduce friction, and help you scale

Systems & Operations

The infrastructure that lets you grow without adding chaos

Ways We Can Work Together
Find the right fit for where you are right now.

Every engagement starts with a conversation. From a single focused session to a full strategic partnership, here's how we can work together.

Clarity Session

For agents who need quick answers and a clear path forward.

✦ Pre-call questionnaire so we hit the ground running

✦ 60-minute focused strategy session on your specific challenge

✦ Follow-up email with key takeaways and 3–5 prioritized next steps

$350 one-time

How we helped this team define their path forward

Thank you for guiding our board through such an impactful session! Your leadership, insight, and facilitation really helped us dig deep and set a strong foundation for the year ahead. The team walked away inspired and clear on our goals.

 

— Natalie Wright, Women's Council of REALTORS Coastal SC

Strategic Partner

For agents who want an expert in their corner consistently.

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Think of this as having a marketing strategist and thought partner on call. We meet twice a month, and I'm available between calls to review campaigns, give feedback on collateral, and help you make smart decisions in real time.

Discovery call + onboarding questionnaire to start

2 × 60-minute strategy calls per month

Slack access in between calls (M–F)

Review of marketing materials and campaigns

Strategic guidance, not just coaching. I'll tell you what I think

$1,500per month 3-month minimum

Lauren O’Brien
doubled her business
in one year!

Christine was instrumental in helping me develop my yearly business plan to help me scale my business. We set concrete goals, we checked in periodically & I was able to achieve & even pass the goals we set.

 

— Lauren O'Brien, Leading Edge Real Estate

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Marketing Audit

For agents who want to know exactly where they stand and

what to do about it.

Before you can build the right strategy, you need an honest picture of where you are. This audit gives you that plus a clear, prioritized roadmap of what to focus on next. It's a complete look at your marketing ecosystem: what's working, what's not, and where the opportunity lies.

Step 1

Discovery

✦ In-depth questionnaire

✦ Goals, priorities & context

Current marketing activity review

Step 2

Digital Footprint Audit

Full digital presence review

Data & performance analysis

Competitive positioning

Step 3

Findings & Opportunities

What's working, what's not, what's missing

Your 3 biggest opportunities, ranked by impact

Specific, actionable next steps

Step 4

Presentation Call

Full walkthrough of findings

Q&A and strategic discussion

Written summary delivered after the call

$2,250 one-time · credited toward Elevate

Ready to go further? If you choose to invest in the Elevate program after your audit, the full $2,250 is credited toward your investment. Think of it as the first step in.

Pixie Mahtani
increased her business

+25% the first year and
doubled it the next year!

Christine approaches business planning for her clients with a powerful trio of skills...astute industry insights, the ability to distill and capitalize on personal strengths and care. All to help create a plan that is impactful and enjoyable to undertake. The result is true success!

 

— Pixie Mahtani, Leading Edge Real Estate

Elevate - The Complete Brand & Marketing Build

 

This is the full picture. Elevate is a comprehensive brand strategy, 12-month marketing plan, and a year of ongoing support built specifically for real estate professionals who are ready to show up differently and build something that lasts. If you've done the Marketing Strategy Audit, you already know where we're starting.

Phase 1

Discovery & Positioning

30-45 min discovery interview

2-4 stakeholder interviews

Brand & digital audit

Findings presentation

Phase 2

Positioning Strategy

✦ Dream Client profile

✦ Unique Value Proposition

✦ Positioning statement & proof points

✦ Strategy presentation

Phase 3

12-Month Marketing Plan

✦ Custom mix: social, email, events, video & more

✦ Execution strategies per tactic

✦ Full plan presentation

Phase 4

Ongoing Support

✦ Quarterly 1:1 strategy consultations

(full year)

✦ Adjustments as market shifts

✦ Built-in accountability

Complete brand & marketing program · audit credited if applicable $9,500

We're probably a good fit if:

We work best with people who are ready to think differently about their business,

not just check boxes. Here's an honest look at who gets the most out of working together.

We're a good fit if you...

✓ Are open to doing things differently, even when it's uncomfortable

✓ Want a real strategy, not just someone to post on your behalf

✓ Are willing to look honestly at what's not working

✓ Understand that building a brand takes consistency, not one big push

✓ Want a direct opinion, not just validation

✓ Are ready to invest in your business, not just test the waters

✓ Believe your marketing should reflect who you actually are

This probably isn't for you if...

✗ You're looking for a quick fix or a magic formula

✗ You want someone to just execute tasks without strategic input

✗ You're not open to feedback on what you're currently doing

✗ You expect results without a willingness to show up consistently

✗ You'd rather follow a generic playbook than build something of your own

Not sure where to start?

Let's figure it out together. A quick conversation is usually all it takes to know exactly

which path makes the most sense for you right now.

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