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How Real Estate Agents Can Use Email Newsletters to Identify Ready Buyers & Sellers
Sometimes the most powerful tools are the ones we’re already using, so this week I’m bringing back this conversation with my friends at Constant Contact , Stephanie Alfonso, and Dave Charest. We talked about how email newsletters do far more than “keep in touch.” They reveal patterns, intentions, and behaviors that help you understand where your clients are in their buying or selling process. The right content paired with consistent sending can show you who’s getting ready t
Christine George
11 hours ago2 min read


What Is Fractional Leadership and Why It’s the Future of Real Estate Organizations
There’s a shift happening in leadership, and it’s one every real estate brokerage should be paying attention to. In this week’s REPLAY of Know Like Trust , Christine talks with Laura O’Connor , collaborative strategist and co-author of The Shift to Fractional Leadership . They explore how companies are bringing in top-tier talent on a fractional basis to solve specific challenges, mentor internal teams, and drive measurable growth, all without committing to a full-time salary
Christine George
Nov 131 min read


How Two Military Spouses Built a Purpose-Driven Brand that Went Viral
When two military spouses, Erin Fangmann and Kate Marsh Lord, sat down at a kitchen table with an idea to make shopping a form of activism, they had no idea it would land them on Katie Couric’s Instagram feed and in front of icons like Brené Brown and Glennon Doyle. Their company, Little Blue Cart , connects conscious consumers with progressive small businesses and has quickly become a movement built on integrity, intention, and community. In this episode of Know Like Trust
Christine George
Oct 302 min read
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