REAL ESTATE BRANDING AND MARKETING

Joanne Powell, REALTOR® | Berkshire Hathaway HomeServices Northwest Joanne Powell has been in real estate for 19 years. Licensed for 7. She's built her business almost entirely on relationships and referrals, and she's really good at it. Her clients describe her in words like loyal, earnest, genuine. One longtime client has sent her 20 to 30 people over the years. Another said working with Joanne changed what they thought real estate could feel like. Her husband calls her "so

Your Team Is Your Brand - Whether You Know It or Not I recently had an experience at a big-box pharmacy that got me thinking about how your brand shows up when you least expect it. There was chaos behind that counter, frantic energy, and zero eye contact. It was a masterclass in what happens when employee experience goes untended. I wrote about it in my SunBeam newsletter, and that's what brought today's guest back to the show. Valerie Alexander is a happiness expert, keynote

You're Sitting on a Goldmine, and It's Called Google Most real estate agents have a Gmail account. A lot of them have a Google Business Profile. Some even use Google Docs or Sheets to manage transactions. But very few are using these tools in a way that actually moves the needle. That's exactly what Episode 137 is about. I sat down with Tasia Custode, Google expert and creator behind the YouTube channel and podcast Talk Techie to Me, for a deep dive into how the Google ecosys