REAL ESTATE BRANDING AND MARKETING

Most real estate agents believe growth comes from doing more: more leads, more platforms, more noise. According to Brittany Hodak, that’s the opposite of how to grow. In this episode of Know Like Trust for Real Estate , Speaker, Author and Shark Tank celeb, Brittany Hodak explains why the biggest threat to modern businesses, especially service-based ones like real estate is apathy . When clients feel the experience was “fine,” they move on. No referral. No loyalty. No memory.

Every few years, real estate faces a new “this will change everything” moment. AI is the latest and loudest. In this replay episode of Know Like Trust , Keith Robinson offers a refreshingly calm, practical take: AI will absolutely change how we work, but it won’t replace real estate agents anytime soon. Why? Because buying and selling a home isn’t a logic-only decision. It’s emotional, personal, and deeply human. In this conversation, we discuss: Why humans still rely on trus

Seth Price is the CMO of RealScout and the author of The Road to Recognition . Seth has been shaping how real estate professionals market themselves for more than a decade. Now he’s on a mission to help agents embrace AI as their biggest competitive advantage. In our conversation, Seth explained why personal brand is now the only  true differentiator agents have left. With AI platforms acting as intermediaries between consumers and their search behavior, name recognition beco