REAL ESTATE BRANDING AND MARKETING

Sometimes the most powerful tools are the ones we’re already using, so this week I’m bringing back this conversation with my friends at  Constant Contact , Stephanie Alfonso, and Dave Charest. We talked about how email newsletters do far more than “keep in touch.” They reveal patterns, intentions, and behaviors that help you understand where your clients are in their buying or selling process. The right content paired with consistent sending can show you who’s getting ready t

There’s a shift happening in leadership, and it’s one every real estate brokerage should be paying attention to. In this week’s REPLAY of Know Like Trust , Christine talks with Laura O’Connor , collaborative strategist and co-author of The Shift to Fractional Leadership . They explore how companies are bringing in top-tier talent on a fractional basis to solve specific challenges, mentor internal teams, and drive measurable growth, all without committing to a full-time salary

When two military spouses, Erin Fangmann and Kate Marsh Lord, sat down at a kitchen table with an idea to make shopping a form of activism, they had no idea it would land them on Katie Couric’s Instagram feed and in front of icons like Brené Brown and Glennon Doyle. Their company, Little Blue Cart , connects conscious consumers with progressive small businesses and has quickly become a movement built on integrity, intention, and community. In this episode of Know Like Trust

As entrepreneurs, most real estate agents are exceptional at generating income but not always at managing it. That’s exactly what inspired Amy Chorew  to create Fiscal Fitness , a practical financial course designed for 1099 professionals. In this episode of Know Like Trust for Real Estate , Amy shares the step-by-step framework she developed with her CPA sister, Maeda, to help agents build wealth with confidence. You’ll learn: How to separate profit and taxes for stress-free

Many agents cringe when they hear “sell yourself.” It feels awkward, pushy, and unnatural. But the truth is, your success comes from...

When was the last time you took a step back and looked at your business with fresh eyes? That’s what a SWOT analysis (Strengths,...