REAL ESTATE BRANDING AND MARKETING

There is a story we tell ourselves in real estate: that social media only works if you go viral, buy followers, or post ten times a week until you burn out. Chris Wannamaker is living proof that none of that is true. Chris is the co-team leader at The W Group at RE/MAX Connect in Toronto. Before real estate, he spent nearly a decade in PR, advertising, and management consulting, including time at Edelman, the world's largest PR firm. Eight years ago, he joined his partner Edw

This is the season's Best Of. I went back through some of my favorite conversations from this season and pulled the seven tips that resonated with me most. When I laid them all out, they sorted themselves into the three ideas this whole show is named for: getting people to know you, like you, and trust you. Know: Can people actually find you? First up is Angie Javier from realtor.com. When an agent tells her business has slowed down, she does something a little unconventional

Most agents think a great website is a beautiful website. Nice colors, a clean logo, and a few polished photos. Katy Martin would gently push back on that. Katy is a website developer and brand strategist behind Joyful Design Co., and in this week's episode of Know Like Trust, she shared her belief that you can have a relatively plain website with great copy, and it will outperform a stunning website with weak copy every single time. Here's why that matters for you.... You ha

Most of the startup stories you hear are told looking backward. The product's already built, the wins are neatly stacked, and the founders make it all sound easy. This one isn't that. In Episode 140, I'm not interviewing a guest about their finished company. I'm sitting down with my two co-founders, Laura O'Connor and Eric Hunsberger, while we're right in the thick of launching BKeeperAI. The messy middle. And I wanted to share it while we're still in it. Here's the problem w

Why Your Real Estate Blog Is Your Best SEO Strategy, and AI Isn't Going to Save You If the words "search engine optimization" make you want to run in the other direction, you're not alone. It's one of the most-searched topics in marketing and one of the most misunderstood. So I brought in someone who lives and breathes this stuff to cut through the noise. Emily Gertenbach is a content writer and SEO expert, and in a recent conversation on the Know Like Trust for Real Estate p

Your Team Is Your Brand - Whether You Know It or Not I recently had an experience at a big-box pharmacy that got me thinking about how your brand shows up when you least expect it. There was chaos behind that counter, frantic energy, and zero eye contact. It was a masterclass in what happens when employee experience goes untended. I wrote about it in my SunBeam newsletter, and that's what brought today's guest back to the show. Valerie Alexander is a happiness expert, keynote