Creativity is the New Currency: AI, Real Estate, and the Power of Human Connection
- Christine George
- Apr 10
- 2 min read

If you're wondering whether AI is a friend or foe to real estate professionals, Keith Robinson has the answer: it’s a friend, if you’re ready for it.
In Episode 109 of the Know Like Trust Podcast, I sat down with Keith, the dynamic Chief Strategic Officer at NextHome, to talk about what agents really need to know about AI. It’s about freeing you up to be more creative, more efficient, and more human.
Keith shares the importance of finding low-risk ways to play with AI (he built an event bot named Maxie and a flip-finder bot named Amy), and why creativity is the currency of the future.
“We’re still human beings,” Keith says. “We’ve spent more time around a campfire than we have around a computer screen. And when it comes to big decisions like buying or selling a home, we still need trusted guides.”
3 Takeaways for Real Estate Professionals:
Stay Ready: When interest rates drop, buyers will return. Will you be ready?
Start Simple: Open ChatGPT before Google and explore what it can do.
Double Down on Your Sphere: If your sphere-of-influence plan isn’t a 9 or 10 out of 10, fix that first—before chasing shiny tech.
AI isn’t a replacement—it’s a reveal. It shows where you can show up smarter, faster, and more fully yourself.
Take a listen and let me know what you think.
Connect with Keith.
Connect with Keith on Substack (he shares industry insights, market analysis, and smart takes weekly)
Learn more about NextHome: https://www.nexthome.com
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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.
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