How to Build Multiple Income Streams in Real Estate: 5 Verticals That Generate 120+ Leads a Month
Most agents live and die by one source of leads. Their sphere. And when it goes cold, so does the business.
Mike Heddle built something stronger and more sustainable.
Over two decades in Hamilton, Ontario, he grew Heddle Real Estate into a team that sells around 300 homes a year, powered by five income streams he calls verticals. Institutional relationships. New development. Investors. A national referral network. And his center of influence. Together they bring in 120 to 140 organic, inbound leads every month.
But leads are only half the story. In this episode, Mike walks through the system that catches every one of them, from his CRM "buckets" to the lead stages that decide who gets nurtured, who gets a passive campaign, and who gets moved to the trash (yes, he has a rule for that).
You'll learn how his weekly "Deal of the Week" campaign became a 10-year lead magnet, why he tracks meaningful conversations instead of dials, and the one question he asks before adding any new vertical to his business.
If you're relying on a single source of income and want to diversify, take a listen.
Connect with Mike:
Website: heddlerealestate.ca
Instagram & Facebook: @mike.heddle
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This episode is supported by BKeeperAI. Learn more at bkeeperai.com.
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