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- From Startup to Success: Katie Lance’s Secrets to Business Growth
Hey everyone! In our latest episode of Know Like Trust, I had a fabulous chat with Katie Lance, the brilliant CEO and Co-Founder of Katie Lance Consulting , and my dear friend. Are you looking for insights and tips on navigating growth and embracing change in business and life? If so, get ready to be inspired! Katie’s story of turning her "big idea" into a thriving business showcases the power of consistency, and the importance of finding your unique voice. We also get into the nuts and bolts of building a strong brand, managing social media strategically, and nurturing community connections. Trust me, this episode is packed full of real, actionable advice for your business! Top Tips: 🔑 Plan Ahead: Develop a content calendar to stay organized and reduce overwhelm. 🔑 Engage Actively: Build genuine relationships by participating in your community. 🔑 Set Goals: Establish clear, measurable goals to track progress and adjust strategies. 🔑 Delegate Tasks: Outsource when necessary to focus on high-priority activities. 🔑 Keep Learning: Stay updated with industry trends to adapt and grow effectively. Register for Katie and Christine's in-person Amplify workshop here: https://www.katielance.com/amplify Register for Katie's Mastermind program here: https://www.katielance.com/mastermind What would you add to the list? What strategies do you use to manage growth and stay ahead? I'd love to hear your thoughts! Get in touch with me at christine@postandbeamcreative.com or DM me on Instagram ! 🌟💬 Curious how these tips could work for you? Schedule a free consultation today! 📩 Click here to listen. 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Katie Lance at Katie@KatieLance.com Katie Lance Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com
- A Guide to Real Estate Marketing Trends
Gone are the days when a simple "For Sale" sign in the yard was enough to catch buyers' attention. These days, real estate marketing is evolving quickly, and if you want to stay ahead, you’ve got to embrace new strategies and ideas. Whether you’re a seasoned agent or just getting started, knowing the latest real estate marketing trends is key to your success. With buyers searching for homes online, it’s time to freshen up your real estate marketing strategy . It’s no longer just about being online–it’s about using innovative real estate marketing ideas to connect with your audience. From social media to traditional methods, let's explore the new trends shaping the real estate marketing world! Harnessing the Power of Video Content for Your Listings Video content isn’t just a nice-to-have anymore--it’s a MUST! Did you know that the use of v ideo in real estate listings has skyrocketed by a staggering 403%? Crazy, right? Buyers are on the lookout for more interactive and immersive content—because let’s face it, scrolling through static images just doesn’t cut it anymore! For example, you could also offer virtual tours that let potential buyers walk through the property from the comfort of their couch. Or you can highlight some unique features of each room, or even do a quick Q&A session addressing common buyer questions. Plus, it also shows you’re up-to-date with the latest trends. So grab your camera and start creating some amazing content! Social Media: Your Marketing Connector Social media platforms like Facebook, Instagram, and LinkedIn are more than just places to share cat videos; they're powerful tools for building and nurturing relationships. Think of it as a cocktail party where you show up as your authentic self. People do business with those they know, like, and trust and social media is the perfect way to cultivate that trust. I encourage the 80/20 rule: 80% personal content and 20% business. Share that healthy mix of personal stories, listings, sales, and valuable educational content. This approach helps you connect on a personal level while still showcasing your expertise. For instance, share that amazing house you staged or a personal story that resonates with your audience. And don't forget to leverage Instagram Stories and Reels to give followers a behind-the-scenes look at your business. It's these personal touches that make your audience feel connected and engaged. Whenever I discuss social media, I always recommend my colleague, Katie Lance, a social media strategist for real estate. Her insights can help you refine your strategy and make the most of these platforms! And remember, targeted ads can also help you reach specific demographics in your area, ensuring you connect with the right people. Social media is a key player in your real estate marketing strategy, helping you build relationships that lead to business success. Email Marketing: Still Going Strong! You might think email marketing is old news, but it's a powerhouse in real estate ! With an impressive ROI of $36 for every $1 spent, it's a strategy you can't afford to ignore. My digital course, Clicks to Closings , dives deep into harnessing the full potential of email marketing. You can start by building an email list of interested buyers and share valuable content like market reports and home-buying guides. Also, sending out regular newsletters with updates on new listings, market trends, and some handy tips for buyers and sellers can help you strengthen your relationships with clients and boost those conversion rates! Embracing Automation and AI Have you noticed how Artificial Intelligence (AI) and chatbots are transforming customer service in the real estate world? It’s pretty cool, right? Just imagine having a chatbot on your website that can provide instant answers to frequently asked questions. Now you can focus your time and energy on those more challenging inquiries that need your expertise. But wait, there’s more! These tools aren’t just handy for quick answers–they’re also fantastic for analyzing data and spotting market trends, keeping you ahead of the game, and offering your clients personalized recommendations tailored just for them. Mobile-Friendliness: A Must-Have! Did you know that 53% of potential leads are searching for properties on their phones ? That’s a big deal! That’s why your website is crucial for validating your business and providing social proof. And while potential clients might search for homes on big portals like Zillow, Redfin, and Realtor.com , they visit your site to ensure you're the real deal. Imagine someone wanting to learn more about you after seeing your listings elsewhere. If your site is slow to load or difficult to navigate on a phone, they might question your professionalism and move on–or worse, hop over to a competitor's site. That’s why a responsive design that loads quickly and is easy to use can make all the difference in building trust and credibility. Plus, not only does a mobile-friendly site enhance user experience, but it also boosts your SEO ranking—like the cherry on top! So keep it simple and effective to ensure your website serves as a strong validation tool for your business. Stay Ahead with Continuous Learning In the fast-paced world of real estate marketing, change is the only constant—kind of like your coffee intake during open houses! And to keep up with the latest trends, you’ve got to embrace continuous learning and be ready to shake things up. Think of it as a never-ending quest for the Holy Grail of marketing strategies. You can start by exploring my digital course , designed to equip you with cutting-edge real estate marketing ideas. It's packed with insights and practical tips to help you stay ahead of the curve! You can also join my private Facebook group, Raise*U, where you can connect with like-minded professionals, share experiences, and gain valuable insights. And don't miss out on my podcast too, Know Like Trust for Real Estate , where I dive deep into the latest trends and strategies with industry experts. It's like having a mentor in your pocket, ready to inspire and inform you on the go! So yes, attend those workshops, devour industry blogs like they’re the latest bestsellers, and mingle with your peers—because who knows? Your next great idea might come from that awkward small talk at a networking event. Start with A Zoom Chat! At Post & Beam Creative, we’re committed to empowering you to create a marketing strategy that aligns with your unique value proposition. Helping REALTORS like you outpace the competition is what gets us out of bed in the morning. Let’s talk . Book a free 30-minute web conference with Christine today.
- The Power of Connection: Colleen Barry's Blueprint for Real Estate Success
Hey everyone! In our latest episode of Know Like Trust, I had the pleasure of chatting with Colleen Barry, the dynamic CEO of Gibson Sotheby's in Massachusetts. I love how Colleen's approach to real estate blends a deep understanding of the importance of connections with a passion for personal growth and leadership - and I think you will too! Colleen's journey from a young leader with a natural gift for building relationships to running one of the top real estate firms in Massachusetts is super inspiring, and a true testament to the power of authenticity and vision. She believes in the magic of making personal connections and explains how that mindset can drive professional success. Key Takeaways: 🔑The Power of Connection: Colleen highlights the importance of being authentic and forging genuine connections with clients and colleagues. 🔑Leading with Purpose: Colleen shares her philosophy leading with purpose, emphasizing the importance of aligning personal values with professional goals. 🔑Resilience and Growth: Colleen describes the strength and growth that can come from facing adversity with a positive mindset and a clear vision. What's your approach to leadership and building connections? I'd love to hear your thoughts! Send me an email at christine@postandbeamcreative.com . 🌟💬 Wondering how these insights and strategies could work for you? Schedule a free consultation today ! 📩 Click here to listen. 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Colleen Barry at GibsonSothebysRealty.com Colleen Barry Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com
- Navigating the New Normal in Real Estate with Mike DelRose Sr. & Mike DelRose Jr.
I had the pleasure of chatting with the dynamic duo from Watertown, Massachusetts, Mike DelRose Sr. and Mike DelRose Jr.! These two real estate veterans brought a ton of knowledge and a sprinkle of humor to our conversation, and I can't wait to share it with you. Together, we chatted about broker commissions and how the upcoming changes will shake things up. From dispelling myths to navigating new regulations, they’re here to tell you that the sky isn’t falling—it’s just another twist in the real estate road. Key Takeaways: Stay Informed to Stay Ahead: Mike Sr. emphasizes that understanding the changes in broker commissions is crucial for both buyers and sellers. It’s all about being prepared and proactive. Know Your Value: Mike Jr. shared why knowing your value and being able to articulate it is more important than ever. Client Education: With so much misinformation out there, father and son stress the importance of educating clients and clear communication. What are your thoughts on these upcoming changes in real estate commissions? How are you preparing to adapt? I'd love to hear your strategies! Send me a DM on Instagram or drop me an email at christine@postandbeamcreative.com . Click here to listen. 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram DelRose McShane Team at Coldwell Banker Sign up for The Sunbeam newsletter: postandbeamcreative.com Check out our AMAZING digital course, Clicks to Closings
- Introducing Clubhouse RE, our Newest Brand Identity Project
Jimmy Dulin is a well-known and highly respected real estate professional in the Indianapolis market. During our discovery phase, every agent we spoke to reiterated that Jimmy is what makes their team unique. Over the decades, Jimmy has not only built but also cultivated a culture of inclusivity and innovation. One might say a big part of how he accomplished this was through food. An avid foodie, Jimmy's office is equipped with a full-sized chef's kitchen, where he has created numerous delectable dishes and hosted dinners, soirées, and gatherings where agents cheer on their favorite sports teams. The space became known as "The Clubhouse," so it was only natural for Jimmy to name his real estate team Clubhouse RE. We crafted this vision board to encompass the culture of food and belonging, incorporating the eXp brand colors to ensure coordination with their brokerage. The soft red and blue tones we chose as their primary colors both complement the eXp branding and reflect the culture of Clubhouse RE. The modern "CH" icon was created using negative space, aligning with the innovative brand that Jimmy and his team represent. We also designed a pattern to be used as a consistent design element throughout their branding. The pattern's use on their lawn signs, in particular, sets Clubhouse RE apart in the market. The Clubhouse RE brand is strong, confident, smart, and decisive, and this ethos carries through all brand assets. Are you interested in working with us? We'd love to know more about your business and how we can make YOUR brand shine. Book an introductory call with Christine here!
- From Ritz to Real Estate with Cynthia Cohn: Secrets to Seamless Client Service
Hey everyone, welcome back! 🌟 In our latest episode of Know Like Trust, I had an incredible conversation with my friend Cynthia Cohn, a real estate superstar who’s used her Ritz-Carlton experience to revolutionize her approach to the industry. 🙌 Cynthia’s journey from luxury hotels to real estate is a masterclass in blending top-notch service with strategic brilliance. From navigating remote sales during the pandemic to embracing powerful personal growth methods, Cynthia’s story is packed with insights that you can use to elevate your game. 🏡✨ Key Takeaways: Authenticity: Build your business around what you genuinely believe in. The real strength in real estate lies in our uniqueness. Be true to who you are and let that shine through in everything you do. Kaizen Method: Focus on small, bite-sized steps to larger goals to drive significant progress. This approach is a total game-changer for achieving both personal and career milestones. Wellness and Mindset: Focus on being the best version of yourself. Prioritize your wellness and maintain a positive mindset to thrive both personally and professionally. What strategies do you use to provide a personal touch in your business? I'd love to know! Send me a DM on Instagram or drop me an email at christine@postandbeamcreative.com . Wondering how these insights and strategies could work for you? Schedule a free consultation today ! 📩 Click here to listen. 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Cynthia Cohn at cynthia@cynthiacohn.com Cynthia Cohn Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com
- Bridging Yoga and Real Estate Through Authentic Personal Branding
Hey everyone, welcome back! 🌟 In our latest bite-sized, mini-pod episode I'm sharing insights on the importance of personal branding and how you can use your passions to connect with clients on a whole new level. 🙌 During a recent meeting with two incredible yoga teachers, I was struck by how their roles as trusted advisors in the studio parallel the work we do in real estate. These women create safe, transformative spaces for their students—much like how we build deep trust with our clients. It got me thinking: if you can trust someone to guide you through the spiritual practice of yoga, you can trust them with significant life milestones, like buying or selling a home. 🧘♀️🏡 The big takeaway? Your personal brand should reflect your passion. It's all about YOU—your reputation, your vibe, and how you make people feel. When you let your passions shine through your business, you create the authentic connections that will attract your dream clients. 💖 Key Points: Your Brand=Your Passion: Your personal brand is a reflection of who you are. It's how you make people feel and the trust you build with your clients. Authenticity Attracts: When you infuse your brand with your passion, you create genuine connections and attract your dream clients. Leverage Your Unique Self: Embrace what makes you unique to build a compelling, trustworthy personal brand. I’m curious—how are you weaving your passions into your personal brand? I’d love to hear about it! Send me a DM on Instagram or drop me an email at christine@postandbeamcreative.com and let’s chat about your branding journey. Interested in diving deeper? Schedule a free consultation today ! 📩 Click here to listen. 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com
- Revolutionizing Real Estate with Jocelyn Vas: Trust, Transparency, and Final Offer's Game-Changing Platform
I'm super excited to share my latest podcast episode with you, featuring the fabulous Jocelyn Vas! 🌟 I was blown away by her innovative approach and dedication to making real estate more transparent. Jocelyn is a 16-year real estate veteran and the Chief Knowledge Officer at Final Offer, a tech platform that’s shaking up the home buying process by enhancing clarity and trust. 🚀 In our chat, we dive into Jocelyn's journey from real estate agent to tech innovator, and trust me, her story is as unique as it gets. With a background as both an agent and a licensed clinical mental health counselor, Jocelyn has a distinct perspective on the emotional rollercoaster of real estate transactions.🎢 Key Takeaways: Spot the Problems: 👀 Jocelyn breaks down how the traditional home buying process is full of inconsistencies and secrecy, which frustrates everyone (buyers and agents) involved. Transparency Is Queen: 👑 Final Offer fixes this mess with a real-time offer management and negotiation platform that keeps everyone in the loop. Finally, no more guessing games! Boost Agent Value: 📈 By linking buyers and sellers to agents, Final Offer shows just how crucial professional guidance is, all while making the whole process smoother and more transparent. Shift the Narrative: 💃 Jocelyn insists we need a new story in real estate marketing. Today’s clients crave transparency and control, and agents can be the heroes delivering that. Tech to the Rescue: 🥳 Final Offer isn't about replacing agents but supercharging their abilities. With this platform, agents can focus on supporting their clients emotionally instead of stressing over negotiations. I'm totally loving Jocelyn's approach—it's fresh, practical, and exactly what we need in today's market. 💯 Tune in to the full episode to soak up her wisdom and see how you can start using Final Offer to give your clients a more transparent and empowering real estate experience. You don't want to miss this one! Click here to listen. 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Jocelyn Vas at jocelyn@finaloffer.com Learn more about Final Offer: finaloffer.com Sign up for The Sunbeam newsletter: postandbeamcreative.com
- Breaking the Box: An Inspiring Conversation with Heather Elias
I had the pleasure of interviewing Heather Elias on the latest episode of the Know Like Trust podcast, and let me tell you, this conversation is packed with pearls of wisdom (pun intended)! Heather’s journey into real estate began 20 years ago, sparked by a chance encounter at a golf club in Loudoun County, Virginia. With a background in journalism, she quickly found her niche by starting a blog, Loudoun County Musings, which became the foundation of her thriving real estate career. Heather's story is a testament to the power of content and how it can attract like-minded clients. We talked about the evolution of real estate over the past two decades, especially the shift towards transparency and authenticity. Heather emphasized how important it is for agents to communicate their value clearly and effectively. She shared some heartfelt stories about the behind-the-scenes work agents do, which often goes unnoticed but is crucial for client satisfaction. One of the standout moments was Heather’s advice to “break the box.” She encourages agents to redefine success on their own terms, focusing not just on numbers but on the quality of relationships and the impact they make. This resonated deeply with me, as it aligns with my own mission to elevate the real estate industry. Heather’s optimism about the future of real estate is infectious. She believes that technology, when used correctly, can amplify the good work agents do and help create a more transparent and collaborative industry - OH HOW I LOVE THIS! If you’re looking for inspiration and practical tips to take your real estate career to the next level, you won’t want to miss this episode. Heather’s insights will leave you feeling empowered and ready to break the box! Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Connect with Heather on LinkedIn.
- Adapting to Real Estate Market Changes with Confidence
I'm thrilled to share my latest podcast episode with you, featuring the incredible Crystal White. We first met over a year ago at the WomanUp! Conference in California, and I was immediately drawn to her vibrant and positive energy. Crystal is a 20-year real estate veteran who now dedicates her time to coaching and training agents as the Vice President of Agent Development at FC Tucker Company in Indiana. In our conversation, we dive deep into the current state of the real estate industry and how it's impacting agent and consumer confidence. Crystal offers actionable advice on overcoming the fear of change and building the confidence needed to thrive in this evolving market. Key Takeaways: Identify Your Confidence Boosters: Understand what makes you feel confident—whether it's gaining information, having systems in place, or something unique to you. Execute on Small Wins: Achieve small, consecutive wins to build confidence. Simple daily successes can significantly impact your overall confidence and effectiveness. Embrace Challenges: View industry challenges as opportunities for growth. Embrace them to strengthen your skills and better serve your clients. Effective Training: Engage in training tailored to different levels and needs. Continuous learning and adapting are crucial in maintaining confidence and staying ahead. Articulate Your Value: Clearly communicate your value to clients. Confidence in your abilities allows you to guide clients effectively and build trust. I love everything about her advice. It's foundational, relatable, and right on, especially in this time. Listen to the full episode to learn more about her strategies and experiences and how you can implement these tips in your own real estate practice. Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Learn more about FC Tucker by visiting their website here. Connect with Crystal on Instagram.
- How to Rock Email Marketing: The Secrets You Need for Success
Whether you're a seasoned REALTOR or just starting out, effective email marketing📧 can have a HUGE impact on your business. In this mini episode, I’m sharing three key tips to help you up your email marketing game and generate more listings, without spending tons of time. 🙌 Email Marketing is one of Your Secret Super Powers. Here's why, First, let’s talk about why email marketing is such a game-changer. You just cannot beat the return on investment: $36 for every $1 spent. Plus, you own your list. Unlike social media platforms that can change the rules on you overnight, your email list is yours. It's a direct line to your audience, and that’s incredibly powerful. So, are you ready to level up your email marketing game? 🤔 The 3 Keys to Your Success 🔑 1. Create an Email Newsletter This is an absolute must, and the simplest way to amp up your efforts. 📈 Plan your content ahead and plug and play using the same fabulous template each time. This makes you unforgettable, recognizable, and keeps you top of mind with your audience. Think of it as your weekly or monthly must-read. 📰 2. Be Consistent Consistency is queen 👑. Choose whether you’ll send your newsletter weekly or monthly and stick to it. For example, I send my newsletter, The Sunbeam, every Sunday at 6:00 AM Eastern. Three years strong, same template, fresh content. It keeps me on point, and my readers know exactly when to tune in. 3. Be Authentic Be real, be you. 😊 Share content that's relatable and packed with value. Think of it as a chat with your bestie. Share stories, provide useful info, and keep it casual. One of my favorites is from a Keller Williams agent in Bolton, Massachusetts, Amy Balewicz Homes. Her monthly email is all about local events—no sales pitch, just pure value. I save her emails because they're a goldmine of fun family activities. 🎇Very Important Tip: Get Consent Here’s a golden rule—never, ever send an email without consent. And don’t buy lists. 👎 Sending emails to people who didn’t sign up to hear from you? Major faux pas. You’ll end up with a bad rep, and your emails will land straight in the spam folder. In my course, Clicks to Closings, I dive into the nitty-gritty of implicit vs. explicit consent and show you how to navigate it like a pro. 🙌 ✨Guess what? Clicks to Closings 2024 is launching on June 21st, and I'm super excited. If you want in on some early bird bonuses and freebies, sign up for The Sunbeam newsletter at postandbeamcreative.com. Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram
- Empowering Connections at the Titans of Real Estate Event
Yesterday, I stepped out of my comfort zone and flew to Toronto to attend the Titans of Real Estate event, hosted by my friend and former colleague, Michelle Goodridge. Attending this event was a significant step because it was the first event I chose to attend on my own—as my own boss. I was there representing myself and my company without any agenda except to soak it all in and make new connections with like-minded women. I'll admit I was a bit nervous. Showing up alone and not knowing anyone except Michelle gave me a little anxiety. But once I saw Michelle, felt her energy, and absorbed the event's vibe, I relaxed and embraced the experience. The event theme was CONNECT, and the entire agenda was centered around this theme in a way I had never experienced before. Our emcee, Stacy Prieur, reminded us to "fight for your right to be uniquely you." The idea of uniqueness has been resonating with me lately. It takes so much energy to be someone you think you should be or what others want you to be. Are you as done with that as I am? Rebecca Reed, the Director of Operations at McFarlan Rowlands Insurance Brokers Inc., shared her personal anxiety around networking and showed us that we are natural networkers as women because we are connectors, nurturers, and community builders. All we need to do is reframe business networking as building connections with others. She provided many actionable ways to approach connection-building opportunities, and the nods of agreement around the room were palpable. Storm Fletcher, a coach with Richard Robbins, invited us to shift our mindset by asking, "What's our positivity trigger?" She reminded us about the power of others to influence our thinking and challenged us, "If you don't take control of your thinking, someone else will." Alex Lombardi, a REALTOR with RE/MAX Premier, started by addressing our 17-year-old selves, challenging us to "walk through life looking for opportunities" and consider them from our younger selves' perspectives. The day's most unique and grounding part was the sound bath meditation. Jessica Botelho, a REALTOR and sound bath meditation teacher, led us through a beautiful meditation with music and sound bowls. Everyone left the event feeling happier, smarter, and more centered, with a positive outlook on the opportunities ahead. You can learn more about Michelle and her community here.











