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AI, Authenticity, and the #1 Thing Most Agents Forget to Do





Email marketing isn’t dead, it’s evolving. And if you’re in real estate, staying ahead of the curve means understanding how to use email (and AI) to actually connect with your audience.


In Episode 113 of the Know Like Trust podcast, I sat down with Stephanie Alfonso and Dave Charest of Constant Contact to talk about the most important trends, tools, and tactics shaping email marketing in 2025.


What You'll Learn in This Episode:

1. Why Open Rates Are Outdated - With Apple’s Mail Privacy Protection and other updates, open rates don’t tell the whole story. Stephanie and Dave explain why clicks, replies, list growth, and conversions are the true indicators of success.

2. AI and Automation Are Game-Changers - AI isn’t just for writing listing descriptions. Constant Contact is utilizing AI to help agents identify their most promising leads, personalize content, and trigger smart automations that increase engagement.

3. Personality Drives Performance - Emails that sound human get read. Whether you’re channeling Vanilla Ice in your subject line or sharing a funny story, personality builds trust, and trust builds business.

4. Lead Magnets Still Work (If You Do Them Right) - Generic lead magnets are on the decline, but targeted, value-rich offers still convert. Stephanie shares how agents can modernize their approach to list growth using landing pages, SMS, and consistent content.

5. Don’t Sleep on SMS or Dynamic Content - Real estate agents who use SMS marketing see dramatically higher engagement. Combined with email and dynamic content tools inside Constant Contact, you can now deliver timely, personalized marketing at scale.


Final Thoughts: If you're feeling overwhelmed by email marketing or unsure how to start, this episode is your permission slip to simplify, personalize, and commit.


Take a listen to the full episode now!


Connect with the Stephanie and Dave:


Need help with your email marketing? Post and Beam partners with Constant Contact to help agents get set up with strategy, design, and content that actually converts. Email me at christine@postandbeamcreative.com


Rate, Review, Follow & Share!


"Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.


Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.


Here are all the ways to connect:


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