Welcome to a brand-new year—and a brand-new approach to personal branding! In this week’s Know Like Trust  episode, I shared what personal branding means to me and how it can transform your real estate business. Personal branding isn’t just about logos and colors. It’s about showing up as your authentic self—fully, unapologetically, and boldly. When you do this, everything changes. Clarity leads to confidence, trust builds stronger relationships, and connection creates loyal clients. This year, I’m launching a new podcast format: each month, we’ll dive deep into one big idea related to branding and marketing for real estate. I’ll bring in experts, share insights, and offer a monthly free webinar to help you implement what you learn. Tune in now. And don’t forget to subscribe so you don’t miss the exciting content coming your way in 2025! Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Today, we celebrate a major milestone—100 episodes of the Know Like Trust Podcast ! I’m beyond excited to share this special moment with career coach and job search strategist Kelly White. Kelly has a unique gift for helping professionals design fulfilling careers and navigate the often daunting waters of job transitions. In this episode, we delve into the difference between career design and job searching and why thinking long-term can be a game-changer. Kelly’s insights on aligning your professional life with your personal goals are not to be missed. Some highlights from our conversation: Career Design vs. Job Searching:  Kelly explains how career design is about crafting a long-term vision, while job searching focuses on immediate needs. The Power of Networking:  Learn why 80% of jobs aren't posted online and how to tap into this hidden market. Overcoming Fear:  Kelly shares strategies to conquer the fears that hold us back in our careers. Success Stories:  From resume tweaks to negotiating $5,000 over a salary cap, Kelly's stories inspire action. This episode is packed with practical advice and strategies for creating a career and life you love. Whether you're planning a transition or simply looking to grow, Kelly's expertise will leave you feeling empowered. Tune in now and celebrate this milestone with us! Spots are filling fast, so don’t wait! Learn more and sign up here. Join ELEVATE with code ELEVATE24 for $100 off! Visit postandbeamcreative.com/elevate . Have you started planning for the new year? I’d love to hear what’s on your roadmap—drop a comment or email me at christine@postandbeamcreative.com ! 💬 Visit Kelly's website Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram ELEVATE Hands-on Coaching Program Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Sometimes, the conversations that leave the deepest mark are the ones that challenge us to rethink how we view the world. Episode 99 of the Know Like Trust  podcast does just that. Joined by Stacey Soleil, SVP of Community and Engagement at Inside Real Estate, and Pam Blair, broker-owner of Yoga Bug Real Estate, we dive deep into the mindsets of scarcity and abundance. This episode felt more like an episode of The View  than a traditional podcast—three women from different corners of the country offering unique perspectives on a universal topic. Here’s a snapshot of what we discussed: What is scarcity?  Pam calls it “poverty consciousness,” a mindset rooted in lack. In contrast, abundance stems from recognizing wholeness regardless of circumstances. How scarcity sneaks into our lives:  From business challenges to personal fears, scarcity hides in the dark corners of our thoughts, manifesting as self-doubt or negativity. Gratitude as the antidote:  It might sound cliché, but gratitude is a powerful tool for shifting your mindset. A simple moment of appreciation can open the door to abundance. Practical takeaways:  Incorporate practices like mindfulness, connection, and purposeful self-care into your routine. This episode is full of real talk, relatable stories, and wisdom to help you not just survive but thrive. So whether you’re navigating slow seasons in your business or grappling with fear-driven thoughts, this conversation will give you tools and inspiration to step into abundance. Spots are filling fast, so don’t wait! Learn more and sign up here. Join ELEVATE with code ELEVATE24 for $100 off! Visit postandbeamcreative.com/elevate . Have you started planning for the new year? I’d love to hear what’s on your roadmap—drop a comment or shoot me an email at christine@postandbeamcreative.com ! 💬 Follow Pam on Instagram Follow Stacey on Instagram Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram ELEVATE Hands-on Coaching Program Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Hey everyone, in the latest mini-pod of Know Like Trust, I’m diving into one of my favorite topics: business planning. It's all about creating a roadmap that’s exciting, purposeful, and sets you up for success in 2025. Think of it like planning an epic road trip for your business! Why Business Planning Matters 🚀 Skipping the planning phase might save time in the moment, but it leads to reactive decisions and missed opportunities. On the flip side, a clear, intentional plan saves time, focuses your energy, and makes your goals feel achievable. And here’s the best part: the best plans start with a strong personal brand. Key Takeaways: 🔑 Your brand is your foundation – Knowing your unique strengths and values gives your business plan clarity and impact. 🔑 Articulate your brand everywhere – Consistency across your messaging, visuals, and marketing touchpoints builds trust and sets you apart. 🔑 Plan to amplify – A solid marketing strategy keeps you visible, helps nurture relationships, and brings in your dream clients. 🔑 Make it actionable – A well-mapped marketing plan isn’t just a theory—it’s your guide for what to do every day, week, and month in the year ahead. Ready to Elevate Your Business in 2025? If this is hitting home, I’d love to invite you to join ELEVATE —my hands-on coaching program starting January 8th. Together, we’ll awaken your personal brand, build a 12-month marketing plan, and amplify your strategy for maximum impact. Here’s what you’ll get: ✔ Personalized support in a small group setting. ✔ Step-by-step guidance to align your brand and marketing. ✔ The confidence to start the year strong and focused. Spots are filling fast, so don’t wait! Learn more and sign up here. Join ELEVATE with code ELEVATE24 for $100 off! Visit postandbeamcreative.com/elevate . Have you started planning for the new year? I’d love to hear what’s on your roadmap—drop a comment or shoot me an email at christine@postandbeamcreative.com ! 💬 Click here to listen. 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram ELEVATE Hands-on Coaching Program Sign up for The Sunbeam newsletter: postandbeamcreative.com Clicks to Closings Digital Course Post & Beam YouTube Channel

Hey everyone! Check out this replay episode of Know Like Trust, featuring Kristine Newell, author, real estate leader, and mindset coach. If you're looking for fresh insights on how to shift your mindset and find success in real estate and beyond, this episode is for you! 😉 Kristine shares her personal journey of overcoming challenges, the power of gratitude, and how she uses mindset strategies to thrive in both business and life. We talk about the importance of building meaningful relationships, adopting an abundance mindset, and why gratitude might just be the key to unlocking long-term success. 🔑 Trust me, Kristine’s insights are not only inspiring but also packed with actionable steps that you can apply right now! Top Takeaways: ✨ Focus on Relationships : Real estate is about people, not transactions. Prioritize genuine connections over quick sales. ✨ Mindset Matters : Shift from a scarcity mindset to an abundance mindset by practicing gratitude and focusing on what you can control. ✨ Activities Drive Success : Be mindful of where you're spending your time each day—make sure it's on activities that generate real value. ✨ Gratitude is the Antidote : Start your day with gratitude, and it will transform how you approach both your personal and professional life. Kristine also shared some of her favorite books, including Ninja Selling  by Larry Kendall and The Gap and the Gain  by Dan Sullivan, which have helped shape her approach to business and gratitude. 🙏 Want to dive deeper into Kristine’s mindset tips? You can check out Kristine's book, The Habit of Grateful , and download her free guide on how to start your mornings with gratitude over at her website: KristineNewell.com . How do you stay focused and maintain a positive mindset in tough times? I'd love to hear your thoughts! Reach out to me at christine@postandbeamcreative.com  or DM me on Instagram. 🌟💬 Do you have questions about how to improve your brand or marketing strategy? Schedule a free consultation with me today! Click here to listen. 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Clicks to Closings Digital Course Post & Beam YouTube Channel Connect with Kristine Newell: KristineNewell.com On Instagram

The   global real estate market  is on track to reach a remarkable valuation of $634 trillion by the end of 2024. This figure showcases the industry’s incredible scale and opportunities, and in such a booming market, standing out absolutely requires a robust, targeted marketing strategy. Let’s explore the essential components of a real estate marketing strategy, compare traditional and digital techniques, and look at tailored strategies for various property types! The Core Elements of a Real Estate Marketing Strategy Like any other marketing strategy, effective real estate marketing relies on core components that underpin its success. These components include the following: Market Research and Segmentation: Understanding your ideal customer is critical, so conduct thorough research on demographics, preferences, and pain points and create buyer personas. This segmentation will guide everything from your messaging to the platforms you use. Brand Positioning and Messaging:  Trust is vital in real estate. As such, developing a strong brand that reflects reliability, value, and relevance can differentiate you in a saturated market. Be clear and consistent with your messaging. Content Creation and Distribution: Content marketing educates, informs, and engages, from blog posts and virtual tours to property listings and social media updates. High-quality content should be a central part of your strategy. Lead Generation and Nurturing:  Once you attract prospects, the next crucial step is nurturing them through the sales funnel. Tools like email marketing, webinars, and follow-up calls can help establish trust and guide them toward making a purchase decision. Performance Tracking and Optimization:  A data-driven approach makes your strategy work as intended. Monitor your key metrics — website traffic, lead conversion rates, and social media engagement — to assess and adjust your tactics. Traditional vs Digital Real Estate Marketing Techniques Both traditional and digital marketing techniques are advantageous, regardless of the industry. A real estate marketing strategy that gets results blends both, creating a complementary approach. Here is a closer look at each approach: Traditional Marketing:  Traditional methods such as print ads, direct mail, and open houses remain effective, particularly for reaching older audiences or those in more localized markets. For instance, print ads in lifestyle magazines can lend a sense of luxury to high-end properties. Additionally, face-to-face marketing, like client gatherings, creates a personal connection. Digital Marketing: Digital marketing techniques, on the other hand, offer scalability, precise targeting, and the ability to track results. Social media, email campaigns, and virtual tours allow real estate marketers to reach a global audience. Search engine optimization (SEO) also increases visibility on different platforms. The Winning Real Estate Marketing Strategy for Different Property Types When creating a real estate marketing strategy, you must recognize the uniqueness of different property types and tailor your approach accordingly. Consider the following specific strategies for residential, commercial, and luxury properties. Residential Properties For residential properties, the focus is often on the lifestyle potential of the home. Highlighting features like school districts, neighborhood amenities, and nearby recreational facilities can appeal to families. You can leverage virtual tours to display the property’s interior and exterior, which makes listings generate   40% more interest  than those without. Commercial Properties Commercial real estate requires a more data-driven approach as buyers are often interested in factors such as foot traffic, nearby businesses, and financial projections. Consider writing white papers demonstrating the potential for growth in the area and utilizing email campaigns to reach potential investors. Luxury Properties The objective is to create exclusivity and a sense of opulence. Tactics include an email marketing campaign that maintains engagement with blogs, design inspiration, and real-life stories from the local market. One real estate digital marketing company used this strategy and   sold 69 of 86 luxury villas  even before its soft opening. Final Thoughts A successful real estate marketing strategy hinges on understanding your audience, crafting a powerful brand presence, and paying equal attention to traditional and digital techniques. By segmenting your market, choosing the right channels, and creating compelling content, you position yourself to attract qualified buyers and close more deals. Post & Beam Creative  is a marketing agency specializing in innovative solutions tailored to the real estate industry.Visit our Freebie page and download our guides.   Let us guide you through each stage of your marketing plan and craft your winning real estate marketing strategy together.

Hey everyone! In the latest episode of Know Like Trust , I had the pleasure of speaking with leadership expert Julia Douglas, and we took a deep dive into her innovative concept of Behavioral Punctuation. If you’re interested in enhancing your communication, leadership, or personal relationships, this episode will resonate with you. 🎯 Julia shared how using punctuation—yes, like periods, commas, question marks, and exclamation points—can give us a new perspective on our behavior and help us communicate with purpose. We explored how leaders can better guide their teams, celebrate achievements along the way, and empower each individual by understanding their “punctuation preferences” in decision-making and collaboration. 🌟 Julia’s insights are refreshingly simple yet powerful, offering a unique way to think about how we interact with others—whether it’s negotiating, leading, or just being present in our relationships. Top Takeaways: ✨ Lead with Clarity:  Periods represent closure, decisiveness, and confidence. Leaders who can make clear decisions and move forward create trust and clarity for their teams. ✨ Stay Open with Ellipses:  Sometimes, leaving things open-ended invites creativity and innovation. Julia explains how ellipses encourage us to stay open to possibilities and welcome change. ✨ Celebrate Along the Way:  Life is a journey, and so is business! Don’t wait for the final milestone; find those little wins along the way and acknowledge them with exclamation points. Julia has a quick 5-minute micro-keynote video on Behavioral Punctuation that’s available on Vimeo, which is a great introduction to the concept if you want a quick peek. How do you punctuate your leadership style? I’d love to hear your thoughts! Reach out to me at christine@postandbeamcreative.com  or DM me on Instagram. 🌟💬 Rate, Review, Follow & Share! Feeling inspired? Don’t forget to rate and review Know Like Trust —it helps more listeners discover our show and hear from incredible guests like Julia. Here are all the ways to connect: Christine George Instagram Schedule a free consultation with Christine Sign up for The Sunbeam newsletter:  postandbeamcreative.com Here's how to connect with Julia: Momenteam.com Julia Douglas, Behavioral Punctuation on Vimeo Julia Douglas on LinkedIN

Hey everyone! In this episode of Know Like Trust , I chatted with Michelle Goodridge, the powerhouse founder and CEO of Real MG —a global networking community for women in real estate. If you’re looking to rediscover your purpose and build connections that bring real joy and success, this episode is a must-listen! 🎧✨ Michelle and I delved into her journey, discussing how prioritizing community and authentic connections can transform your career and your outlook. 🙌 We also discussed an important topic, which is the critical role of women's groups in supporting women in business. 💼 Michelle also shared some practical ways to find and create more meaningful connections in the real estate world and beyond. 🌍 And trust me, if you've been struggling with burnout or feeling disconnected, Michelle's insights on reigniting your purpose are exactly what you need right now! 🔥💫 Top Takeaways: ✨ Rediscover Your Why : Realign with what genuinely drives you, and this clarity will fuel your resilience and success. ✨ Value Connection Over Competition : Build a strong, supportive network not only strengthens your business but also brings joy and fulfillment. ✨ Embrace the Power of Community : Surround yourself with like-minded people! It opens doors and creates lasting relationships. Michelle also shared some excellent tips for keeping joy at the center of your work, no matter what challenges arise. Ready to reignite your purpose? Hit play and get inspired! 🎙️ Click here to listen. 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Clicks to Closings Digital Course Post & Beam YouTube Channel Here's how to connect with Michelle: RealMG.com hello@real-mg.com Michelle Goodridge on LinkedIN Michelle Goodridge on Instagram

Welcome to our first KLT Mini-Pod ! These mini-pods are meant to be short, sweet and full of actionable insights you can apply to your real estate business ASAP. In this mini-pod, Carrie and I dive into a lively discussion about the importance of authenticity and consistency in personal branding. Our chat, sparked by Kate Middleton 's recent faux pas  and her doctored photo, really hit home for us as marketers in real estate. It got us thinking about the real essence of branding, which isn't just about your logo but your entire public persona - your reputation. Here's what we want you to take away: Authenticity is key: Showing your true self, flaws and all, resonates more than trying to appear perfect. Stay consistent: Mixing messages or visuals can confuse your audience - and confusion doesn't sell. A clear and consistent brand builds trust. Rely on professionals: Outsourcing experts can make a huge difference. Focus on what you're great at, and let the specialists handle the rest. There's an immense amount of power in focusing on your strengths and leaving the rest to those who do it best. Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Post and Beam Creative Instagram Christine George Instagram

We are replaying one of our most beloved episodes! Kathleen Black is a globally recognized high-performance and mindset expert, bestselling author, and speaker. Kathleen's journey has been showcased in the two-time Emmy-nominated documentary, "The Relentless One," her inspiring story is the catalyst for her holistic approach to leadership and mindset training. This holistic approach is what sets her apart and has contributed to her clients' monumental success, adding billions of dollars to their sales. Kathleen's story is not just inspiring; it's a testament to the power of resilience, determination, and a positive mindset. Listening to Kathleen, I was captivated by her wisdom and passion for helping others achieve their full potential. Her inside-out method focuses on overcoming fear, being an active listener, and transitioning from hustle to holism. In this episode, she offers actionable ways to achieve a more balanced and effective approach to personal and professional growth. Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Relentless to Rise Book The top 1% of Life Kathleen Black Instagram Instagram Post and Beam Creative Instagram Christine George Instagram

Welcome to the fantastic world of empowerment, sisterhood, and unapologetic self-expression! In this episode, Christine chatted with the visionary Debra Trappen, the visionary behind the Red Threads Collective—a haven for women who are ready to rise, roar, and thrive together. Red Threads is a space where you can show up as your authentic self, speak your truth without fear of being talked over, and soak in the support of like-minded women who've got your back. It's the kind of community where you can feel proud, share struggles, and celebrate your successes—all while sipping on some seriously empowering tea. So, what's it all about? Well, Red Threads is more than just a group chat—it's a movement. Debra explains how this empowering space is flipping the script on traditional notions of belonging. Forget about just "fitting in"—here, it's all about finding your tribe, owning your voice, and embracing your unique magic. Three Key Takeaways: Belong, Don't Blend:  Hello authenticity! Red Threads Collective is your invitation to step into your  power, embrace your  quirks, and shine your  light like never before. Community Over Competition:  In a world where it sometimes feels like everyone is out for themselves, Red Threads is a breath of fresh air. It's a place where collaboration reigns supreme, and lifting each other up is the name of the game. Invest in Yourself:  Ready to step up and step into the confident woman you were always meant to be? Red Threads is your ticket to personal and professional growth. From monthly webinars to engaging conversation starters, this community has everything you need to thrive. So, if you're looking for community, collaboration, or transformation, you're in the right place. Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Debra Tappen Instagram Red Threads Collective Instagram connect@redthreadscollective.com Christine George Instagram

If you missed it the first time around, now's your chance to catch the replay of my amazing conversation with Jocelyn Vas, a real estate trailblazer who’s transforming the industry! 🌟 Jocelyn, a 16-year real estate veteran and Chief Knowledge Officer at Final Offer, is revolutionizing how home buyers and sellers navigate transactions by fostering more transparency and trust. 🚀 In this replay, you’ll hear all about Jocelyn’s fascinating journey from real estate agent to tech innovator. Her unique background as both an agent and a licensed clinical mental health counselor gives her an incredible perspective on the emotional ups and downs of real estate transactions.🎢 You’ll definitely want to hear how she brings that insight into shaping a platform that aims to make buying and selling a home more straightforward for everyone. Tune in for this must-listen replay, and get ready to be inspired by Jocelyn's innovative approach and dedication to making the home buying process better for both agents and clients alike. Quick Takeaways: Spot the Problems: 👀  Jocelyn breaks down how the traditional home buying process is full of inconsistencies and secrecy, which frustrates everyone (buyers and agents) involved. Transparency Is Queen:  👑 Final Offer fixes this mess with a real-time offer management and negotiation platform that keeps everyone in the loop. Finally, no more guessing games! Boost Agent Value:  📈 By linking buyers and sellers to agents, Final Offer shows just how crucial professional guidance is, all while making the whole process smoother and more transparent. Shift the Narrative:  💃 Jocelyn insists we need a new story in real estate marketing. Today’s clients crave transparency and control, and agents can be the heroes delivering that. Tech to the Rescue:  🥳 Final Offer isn't about replacing agents but supercharging their abilities. With this platform, agents can focus on supporting their clients emotionally instead of stressing over negotiations. What are your thoughts on tech innovations in real estate? Let me know in the comments or DM me! Click here to listen. 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Jocelyn Vas at  jocelyn@finaloffer.com Learn more about Final Offer: finaloffer.com Sign up for The Sunbeam newsletter: postandbeamcreative.com