How Real Estate Professionals Can Become Paid Industry Speakers with Speaker Readiness and Credibility

Christine George
2 days ago
2 min read

There’s a big difference between being good at what you do and being invited to speak about it.

In this episode of Know Like Trust, I sit down with Kendall Bonner, nationally recognized speaker and founder of Industry Speaks Academy, to discuss what most aspiring speakers misunderstand.

Most people think: “I’m experienced. I’m successful. Put me on stage.”

But according to Kendall, that’s only one piece of the puzzle.

The Three Credibilities

To move from expert to industry contributor, you need:

1. Street Credibility - Proof you know what you’re doing.

2. Performance Credibility - A clear topic. A structured talk. Rehearsed delivery. Event organizers don’t book people. They book topics.

3. Referral Credibility - The signals. The media kit. The positioning that says: “I’m ready.”

Without all three, there’s a credibility gap.

The Biggest Mistake Speakers Make

Kendall watched a speaker deliver a beautiful talk.

Perfect delivery and emotional story, but zero impact.

Why?

Because the story never resonated with the audience.

Speaking isn’t about telling your story. It’s about translating your story into lessons others can apply.

Readiness Over Coaching

What I love about Kendall’s approach is that she doesn’t just coach performance. She coaches readiness.

To learn more about Kendall's Academy, visit the Industry Speaks Academy here.

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