From Luisa’s discovery interview we learned that she conveys a calm demeanor and leads with a servant heart. This vision board immediately spoke to her and became the springboard for the visual branding. 

Translated from Spanish, “Brilla” means “little light.” Luisa’s message for her clientele is that the sun, and her little light, shines for everyone. 

We knew the sun would be a central part of this identity from the beginning. But immediate questions arose: how do we make it fresh? How do we make it feel like a real estate brand? How do we encompass the “little light” and the sun? 

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Sun iconography is everywhere from emojis to energy brands. To make it unique for Brilla we started with the very simple shape of a house and created a radial pattern with it. It’s so subtle that you may need to look for it. 

Once this strong icon was established, it was important to find the right balance in the typography. Here’s where we convey the “little light.” The “R” in Brilla lifts up the light that is the “I” 

This brand has a myriad of variations and applications!