Create Superfans, Not Transactions: The Real Estate Advantage Most Agents Miss
- Christine George
- 1 day ago
- 2 min read
Most real estate agents believe growth comes from doing more: more leads, more platforms, more noise.
According to Brittany Hodak, that’s the opposite of how to grow.
In this episode of Know Like Trust for Real Estate, Speaker, Author and Shark Tank celeb, Brittany Hodak explains why the biggest threat to modern businesses, especially service-based ones like real estate is apathy.
When clients feel the experience was “fine,” they move on. No referral. No loyalty. No memory.
The solution is intentional experience design.
Brittany introduces her SUPER framework:
Start with your story, not your stats.
Understand their story. Show you care before proving expertise.
Personalize the experience. Be high-touch.
Exceed expectations because just meeting them is forgettable.
Repeat what works. Consistency compounds trust.
One of the most powerful moments of the conversation for me was when she said, “I don’t care how many people are in your database. I care how many people have you in theirs.”
Ouch. That one really stuck with me. Real differentiation doesn’t come from being everywhere. It comes when people remember how you made them feel. That's when you start attracting real referrals.
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