How Real Estate Agents Can Build Brand Awareness After a Rebrand
- Christine George
- Aug 21
- 1 min read
Rebranding can feel like a fresh start, new logo, new colors, new energy. But none of it matters if people don’t recognize or remember it.
That’s exactly the challenge Beth Golding of the Golding Home Team is facing.
After niching down into luxury waterfront properties in Baltimore and creating a brand-new visual identity, Beth’s biggest question is: How do we get people to see and connect with it?
In this episode, I share my honest feedback with Beth, including why cluttered posts kill engagement, how consistency creates recognition, and why a logo without a name doesn’t work (unless you’ve got Nike’s budget).
If you’ve recently rebranded or you know your marketing feels scattered, take a listen to this episode for a roadmap to build brand awareness that actually sticks.
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