How Real Estate Agents Can Market to Downsizers and Seniors With Confidence
- Christine George
- Sep 4
- 1 min read
After more than two decades in real estate, Hilaire Radowick decided it was time to niche down. Helping seniors and their families navigate the often overwhelming process of downsizing is at the core of her focus.
Here’s the challenge: how do you market to two very different audiences, the older homeowner and their adult children, without losing clarity?
In this episode of Know Like Trust for Real Estate, Hilaire shares her struggle, and together we unpack solutions that any agent can use to grow their niche business.
We talk about:
The power of creating a signature downsizing service package that highlights your process from discovery to closing.
How to position yourself as a trusted guide through an emotional and overwhelming process.
Why leaning into existing community connections is the fastest path to new business.
Want to be coached live on the podcast? I'd love to hear from you.
Apply here: coachingwithchristinegeorge.com
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