How Real Estate Agents Can Use a SWOT Analysis to Grow Their Business
- Christine George
- Sep 20
- 1 min read
When was the last time you took a step back and looked at your business with fresh eyes?
That’s what a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) allows you to do. In this week’s episode of the Know Like Trust for Real Estate podcast, I share how agents can use this simple but powerful tool to:
Pinpoint what you do best and what sets you apart.
Recognize the tasks that drain your time and energy.
Spot opportunities you’ve been overlooking.
Prepare for threats like market shifts, rising interest rates, and distractions.
The best part? By the end of this exercise, you’ll have at least two new ideas or actions to implement in your business immediately. From outsourcing what slows you down to leaning harder into your strengths, a SWOT analysis is one of the fastest ways to gain clarity and momentum.
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Apply here: coachingwithchristinegeorge.com
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