How Real Estate Agents Can Use Email Newsletters to Identify Ready Buyers & Sellers
- Christine George
- 2 days ago
- 2 min read
Sometimes the most powerful tools are the ones we’re already using, so this week I’m bringing back this conversation with my friends at Constant Contact, Stephanie Alfonso, and Dave Charest.
We talked about how email newsletters do far more than “keep in touch.” They reveal patterns, intentions, and behaviors that help you understand where your clients are in their buying or selling process. The right content paired with consistent sending can show you who’s getting ready to list, who’s thinking about buying, and who’s quietly gathering information.
You’ll hear about:
The shift toward AI-driven insights and automation in email marketing
Why certain types of content uncover seller intent
How surveys and calls-to-action warm your database
Why open rates aren’t the end-all metric anymore
The balance between personality and value in every email
Your newsletter is your direct line to understanding your people and showing up for them in a way that feels human, helpful, and aligned with your brand.
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Apply here: coachingwithchristinegeorge.com
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