How Two Military Spouses Built a Purpose-Driven Brand that Went Viral
- Christine George
- Oct 30
- 2 min read
When two military spouses, Erin Fangmann and Kate Marsh Lord, sat down at a kitchen table with an idea to make shopping a form of activism, they had no idea it would land them on Katie Couric’s Instagram feed and in front of icons like Brené Brown and Glennon Doyle.
Their company, Little Blue Cart, connects conscious consumers with progressive small businesses and has quickly become a movement built on integrity, intention, and community.
In this episode of Know Like Trust for Real Estate, we talk about:
How Little Blue Cart turned values into visibility
What it means to create a mission-first brand
How to grow without losing your purpose
And why the best marketing strategy is authenticity
Their story is proof that the most powerful growth comes from knowing who you are, what you stand for, and staying true to it, even when the world tells you to scale faster.
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Apply here: coachingwithchristinegeorge.com
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