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Leveraging Real Estate Data Analytics with Expert Diana Zaya

Updated: Mar 15

In real estate, one year without a sale can feel like an eternity. But for Diana Zaya, that tough year was a turning point. She leaned into data to help guide her path forward. She went on to close four million in sales the following year, which was a lot 25 years ago. It was at this point that Diana's love of data began.

Now leading Maverick Systems, Diana equips real estate brokerages with the tools to boost agent performance and retention and attract agents who fit into the organization's model and culture.

The secret is understanding the metrics, deciphering the trends, and using them to carve out a competitive edge.

For those of you thinking, "Data, metrics, trends... that's not my language," you're not alone. I'll be the first to admit that data analysis isn't my strength. But here's the thing: it doesn't have to be. Diana has this way of translating data into actionable insights that even analytical minds can get behind. She's got a knack for narrowing in on the metrics that get to the root of any problem—or opportunity.

Diana believes that pinpointing the problem is half the battle. Once you've got that down, the path to resolution becomes a whole lot clearer. In this episode, Diana walks you through understanding customer personas and tailoring strategies to win new listings.

So whether you're a Broker/Owner, seasoned agent, or just dipping your toes into the real estate market, tune in. Diana's insights might just transform how you look at your business—and your bottom line.

Take a listen.

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