The internet is noisy. There are more entrepreneurs, real estate agents, and business owners than ever, all vying for attention. So, how do you stand out?
I had an incredible conversation with branding powerhouse Erica Reitman on the latest Know Like Trust pod. Erica is the kind of person who tells it like it is—and thank goodness for that. She’s built a thriving business by showing up exactly as she is, and in Episode 105, she’s giving you permission to do the same.
One of the biggest takeaways from our chat? Your brand voice isn’t something you “find.” It’s something you develop.
Can I get a "YES, PLEASE, THANK YOU, and TELL ME MORE?!"
Here's how:
✅ Show up consistently, even when it feels uncomfortable
✅ Lean into what lights you up (not what’s trending)
✅ Ditch the idea that you need to appeal to everyone
✅ Experiment, fail, tweak, and try again
✅ Give away value without fear—because trust is built through generosity
Erica has a bold, unfiltered style that might not be for everyone—and that’s the point. She’s built a business that attracts her people while repelling the wrong ones. And guess what? You can do the same.
If you’re tired of feeling like just another face in the crowd, this episode is a must-listen.
And if you’re up for the challenge, Erica invites you to take 30 days to experiment with your content—without obsessing over likes, comments, or followers. Just show up, try things out, and see what feels good.
Grab Erica's FREE GUIDE and learn how to plan a CEO MILLIONAIRE DATE--a step-by-step blueprint to crush limiting beliefs, reset your money mindset and start running your life like the six figure [or seven figure👀] powerhouse you're meant to be.
Your brand voice is already in you—it’s just waiting for you to own it. So what’s stopping you?
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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.
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