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Branding Beyond the Basics: Insights from the Katie Lance Podcast

Updated: Mar 18



With all the changes happening in the market, now might be a good time to evaluate your personal brand.


Carrie and I sat down with our friend Katie Lance and chatted in detail about real estate branding. We shared some tough truths about how to stand out among the 1.5 million REALTORS in the U.S.




Our two most significant takeaways:


  1. Ditch the generic logos – Stop using roofs, keys, and doors for your logo. Roofers and contractors do that, and so do a million other agents. Create a visual identity that's as unique as you are.

  2. Be consistent - Carrie's famous words, "Consistency isn't boring." Consistency is your BFF. To become memorable, ensure everything you communicate maintains the same colors, typography, imagery, and overall vibe. 


There are so many more pearls in this chat. You've got to hear the rest on Katie's podcast—it's a goldmine for anyone looking to level up their real estate branding.


If you're ready for a new brand or a simple refresh, schedule a call with me, and let's craft a brand that's as individual as you are. Trust me, it's a game-changer.


Catch the full episode here and book your one-on-one with me here. Can't wait to connect!



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