How Real Estate Agents Can Use AI to Scale Their Marketing, Build a Stronger Brand, and Stay Relevant
- Christine George
- 1 day ago
- 2 min read
Seth Price is the CMO of RealScout and the author of The Road to Recognition. Seth has been shaping how real estate professionals market themselves for more than a decade.
Now he’s on a mission to help agents embrace AI as their biggest competitive advantage.
In our conversation, Seth explained why personal brand is now the only true differentiator agents have left. With AI platforms acting as intermediaries between consumers and their search behavior, name recognition becomes everything. As Seth put it, “If someone isn’t asking for Christine’s Pizza, the algorithm will serve whatever benefits it, not you.”
We also explored:
Why agents must treat brand building as part of the job
Brand isn’t a logo. It’s the system that keeps working even when you’re sleeping. Social content, nurture systems, and consistent messaging are long-term assets.
The real role of AI in an agent’s business
AI isn’t replacing agents. It’s replacing inefficiency. It’s the modern assistant who helps refine your writing, strategize your content, analyze your tools, and automate your workflows.
Why TikTok and LinkedIn are the highest upside platforms right now
Seth believes agents underestimate platforms where organic reach is still powerful and unpredictable.
How RealScout is quietly shaping the future of client experience
RealScout’s focus on consumer-first search, signal tracking, and nurturing makes it one of the only tools that works even when you’re not.
His three reminders for staying grounded in a fast-changing world
Calm the noise. Focus your mind. Put in the work. You can manifest the future you want, but you still have to till the soil.
Follow Seth on LinkedIn.
Learn more about RealScout.
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