Welcome to Step 3 in our series, 10-Step Countdown to building your 2024 Marketing plan! Targeting your ideal customer is like finding your business soulmate. It streamlines your efforts and attracts clients you love working with. Here’s how to identify them: Define their characteristics: age, preferences, challenges. Tailor your services to meet their specific needs. Craft messaging that speaks directly to them. Understanding who you serve best is a game-changer. Want to refine your target market further and craft a 12-month personal plan, schedule a chat with us. We offer one-on-one and group workshops. And don't forget to take advantage of our lowest prices of the season, available for a limited time. Save $30 on our signature digital course, Clicks to Closings with code: HOLIDAY23 Buy One Marketing Tool and Get One FREE with code: HOLIDAYBOGO

Welcome to Step 2 in our series, 10-Step Countdown to building your 2024 Marketing plan! Numbers tell the unique story of your real estate business. Knowing your numbers is like having a map for your journey. It guides your decisions and tracks your progress. Here's how you can get started: Analyze your sales data. Look for patterns and trends. Understand your client demographics. Who are they? Monitor your source of business. How much is coming from your SOI? These insights are the heartbeat of your business strategy. Hungry for more number magic? If you’re interested in delving deeper into your business and crafting a 12-month personal plan, schedule a chat with us. We offer one-on-one and group workshops. And don't forget to take advantage of our lowest prices of the season, available for a limited time. Save $30 on our signature digital course, Clicks to Closings with code: HOLIDAY23 Buy One Marketing Tool and Get One FREE with code: HOLIDAYBOGO

Welcome to Step 1 in our series, 10-Step Countdown to building your 2024 Marketing plan! Making a good first impression in today’s world means looking and sounding your best online! So get ready to dive into your digital world and perform a digital audit! Performing a digital audit is like stepping into the spotlight. It ensures your online presence sparkles just like you do in person. Why is this important? It's your virtual handshake – the first impression to potential clients. Here's how to shine: Review your social media platforms. Are they current, professional, and reflective of your personal brand? Scrutinize your website. What story is it telling? Check for consistency in messaging across all platforms. Remember, your digital footprint is your 24/7 ambassador. Need more tips? Grab our Digital Self-Audit Checklist. It’s on sale in our shop until January 2nd. Buy One Marketing Tool and Get One FREE with code: HOLIDAYBOGO

Martha Melendez is REALTOR and the VP of Talent Acquistion with Engle and Volkers Aspire Group on the Florida Space Coast. Martha is not your average REALTOR. She's a woman on a mission to make her dreams a reality, and she does so by being intentional. Martha's formula for achieving success looks like this: Write your vision down and review it every day. In Martha's case, she creates a vision board each year. Utilizing images, words and photography, she visualizes her goals and dreams for the coming year. Follow the 20/20/20 Rule.  Each day consume 20 minutes of something motivational, spend 20 minutes getting your house in order and invest 20 minutes in movement. Implement a daily ritual. Creating habits and time blocking are key to ensuring your vision becomes a reality. Connect with martha at DreamLifeMartha.com

This week's episode of our podcast takes an exciting turn - and I'm confident you're going to love it! We're thrilled to present a podcast swap with the incredibly talented Katie Lance. I'm sharing one of my top picks from Katie's podcast collection. In this episode, she has a conversation with Stephanie Chumbley, the Director of Social Media and Education at Chicago Title in Portland, OR. Stephanie offers invaluable insights, particularly about content creation and mastering the art of time blocking. Here are my favorite pearls: Harness the Power of Listening: Transform your listening skills into a content generation tool. Keep track of daily occurrences, note the questions you're asked, and weave these elements into your social media content. Use Movement for Focus: Integrate movement into your routine. It's not just about physical health; it's a strategy to enhance grounding and focus, ultimately leading to more efficient time management. Embrace Imperfection in Videos: Don't shy away from mistakes in your video content. Perfection isn't the goal; relatability is. Remember, being genuine and approachable resonates more than flawless execution. Take a listen and let me know what you think. Tune into Katie's Podcast here. Follow Stephanie on Instagram here.

This week, I had the privilege of hosting an incredible guest on our podcast, Christine D'Ercole. As a celebrated Peloton instructor and a decorated track cyclist, her journey from ballerina to a fitness icon is nothing short of inspirational. In our conversation, Christine shared how her dream of telling stories evolved from ballet to acting to cycling. Through determination, self-belief and her mantra, "I am. I can. I will. I do.", Christine not only transformed her life but also inspires others to do the same. In our conversation, Christine highlighted her Wordshops, where she teaches positive self-talk as a key tool for personal growth. She emphasizes the importance of the words we use, advocating that the most influential words are the ones we say to ourselves. Everyone who rides with Christine experiences her remarkable ability to deeply connect with her students. She believes in our universal human experience, and understands that each individual, no matter their path, is carrying something they need to release. Everyone who rides with Christine feels seen and acknowledged. Christine left us with three invaluable pieces of advice: The most powerful thing someone can say to you is what you say to yourself. Let's stop fighting with our bodies and explore what we are built for. Remember that in our desire to get somewhere else to be in the journey. You can find Christine on Instagram or visit her website at christinedercole.com. Listen to the entire episode:

Can I tell you how excited I am to introduce you to Hilary Saunders? Hilary is the Chief Broker Officer and Co-founder of SIDE, Inc. She's intelligent, humble, kind, and incredibly articulate. She has a passion for helping people - she's so genuine, and she wholeheartedly believes in the mission of SIDE. She's also a mom, wife, and someone who cares deeply about the future of women in leadership. In our chat, she shared her thoughts on what makes an effective leader, how to bring more women into leadership positions, and the grassroots efforts SIDE has undertaken to improve fair housing across the US. Hilary's advice to our community: Understand your unique value proposition. It's foundational to your growth. Put your oxygen mask on first, so you have what you need to show up for others. Ask for help. Asking for help should not be a stigma. It's ok to ask. It's preferred. Hilary is also the co-host of Own it, a podcast by SIDE, Inc. Subscribe to her podcast here. Follow Hilary on Instagram. Learn more about SIDE's commitment to fair housing, diversity, equity, and inclusion here. Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now! Listen to the entire episode, and let me know what you think.

This is an episode that's near and dear to my heart. It's breast cancer awareness month. For those who don't know, I'm a breast cancer survivor. In honor of raising breast cancer awareness, we've invited Jenna Russo to join us. Jenna is also a breast cancer survivor and happens to be the stepdaughter of our friend, Betti Russo. Jenna was diagnosed with Stage 2 triple-negative breast cancer as a young mom. Her son, Nicholas, was just six months old when she was diagnosed. Jenna talks about her treatment, recovery, and life after breast cancer. Jenna's pearls of wisdom? Advocate for yourself. No one knows your body better than you! Don't let anyone tell you you're fine. If you feel something, get it checked out. If you do get a diagnosis, take someone to all your appointments. It helps to have someone else go through it with you. Get your mammogram. Early detection saves lives. Click here for more information about breast cancer and early detection. Grab the Real Estate Lifestyle Daily Ritual here. Listen to the entire episode:

In this episode, we chatted with Michele Bellisari, a top-performing REALTOR renowned for her niche expertise. Michele unpacked the advantage of specializing in a particular real estate niche. She guided us through the steps to identify the ideal niche tailored to your unique strengths and offered insights on how to magnetically attract your target audience. Grab a notebook and a pen because there are soooo many pearls in this episode. As the saying goes, the riches are in the niches. Here are Michele's 3 biggest pieces of advice: Pick a listing niche and get it on your white board! Stay educated no matter your age. It will keep you relevant. Find a community that supports you. You can find Michele in all of these places.. Soooboca.com sipsocialsell.com Instagram: https://www.instagram.com/themichelebee/ Grab Michele's free resource, 50 Thriving Niches here. Listen to the entire episode:

We first met Luisa Zepeda in May 2023 on the WomanUP! weekly Live show (Check out the replay here. It's a good one!). Little did we know Luisa had been paying close attention to our work for some time. She was ready to take the brave step from REALTOR® to real estate Broker/Owner! Imagine how happy we were to meet Luisa in person at the 2023 WomanUP! conference in June! She asked if we could set aside some time to discuss her new dream, and we were more than happy to oblige. We met in the "quiet lounge" of the Seabird Hotel in Oceanside, CA, where Luisa opened her heart about her dreams and goals. She longed to create a business that would provide security and build generational wealth for her clients, and she wanted to do it on her terms. Luisa wants to shine a light on everyone. In no time, Luisa’s new brand, Brilla Real Estate, came to life. Click here to see all the details on the creation of this exciting new brokerage. Are you interested in working with us? We'd love to know more about your business and how we can make YOUR brand shine. Book an introductory call with Christine here!

What is publicity and why are podcasts are a strategic way to build your your brand? This episode dives into the art of landing valuable podcast interview opportunities. I sat down with Christina Lenkowski, a PR industry veteran and seasoned podcaster who shares her insights on crafting compelling pitches, targeting the right shows, and building meaningful connections with hosts. Discover actionable strategies that will help you break through the noise, secure sought-after podcast slots, and effectively share your story with a wider audience. Christina offered 3 pieces of advice regarding podcasts guesting, Your business will not grow if you're not visible so don't let imposter syndrome flare up. You can do this. Have a service over self mindset when putting yourself out there. Use your podcast appearance in perpetuity. It can be repurposed on your blog, website and in your social media. You can learn more about Christina by visiting her website. Take her podcast publicity quiz here. Listen to the entire episode:

Gidon Sobel is the Founder and President of Purple Plum Consulting, a monday.com Partner. Gidon is a real estate expert and has created a real estate solution within Monday to help real estate agents and brokerages streamline and scale their businesses. His solution focuses on brokerage operations as well as transaction management. In our chat we'll learn why he's so passionate about the industry and how monday can make your transactions move from contract to close effortlessly. His biggest pieces of advice for real estate professionals: When it comes to tech, don't go for the shiny object. Start with the basics. If you're using monday.com, there's a huge real estate community, lean into it. Tech shouldn't feel like work. Enjoyment is possible with monday.com. To learn more visit Purple Plum Consulting. Find Gidon on LinkedIn. Listen to the entire episode.