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Most real estate agents believe growth comes from doing more: more leads, more platforms, more noise. According to Brittany Hodak, that’s the opposite of how to grow. In this episode of Know Like Trust for Real Estate , Speaker, Author and Shark Tank celeb, Brittany Hodak explains why the biggest threat to modern businesses, especially service-based ones like real estate is apathy . When clients feel the experience was “fine,” they move on. No referral. No loyalty. No memory. The solution is intentional experience design. Brittany introduces her SUPER framework : Start with your story , not your stats. Understand their story . Show you care before proving expertise. Personalize the experience . Be high-touch. Exceed expectations  because just meeting them is forgettable. Repeat what works . Consistency compounds trust. One of the most powerful moments of the conversation for me was when she said, “I don’t care how many people are in your database. I care how many people have you  in theirs.” Ouch. That one really stuck with me. Real differentiation doesn’t come from being everywhere. It comes when people remember how you made them feel. That's when you start attracting real referrals. Get to know Brittany. Check out Brittany's Book, Creating Super Fans. Consider her masterclass specifically for real estate. Follow Brittany on Instagram. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Every few years, real estate faces a new “this will change everything” moment. AI is the latest and loudest. In this replay episode of Know Like Trust , Keith Robinson offers a refreshingly calm, practical take: AI will absolutely change how we work, but it won’t replace real estate agents anytime soon. Why? Because buying and selling a home isn’t a logic-only decision. It’s emotional, personal, and deeply human. In this conversation, we discuss: Why humans still rely on trusted advisors for big decisions How AI excels at efficiency, summaries, and conversation starters Where agents must level up  to stay relevant Why creativity and emotional intelligence are becoming the new differentiators The danger of chasing tools instead of strengthening relationships The takeaway is that AI can support the process, but trust  still drives the action. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Seth Price is the CMO of RealScout and the author of The Road to Recognition . Seth has been shaping how real estate professionals market themselves for more than a decade. Now he’s on a mission to help agents embrace AI as their biggest competitive advantage. In our conversation, Seth explained why personal brand is now the only  true differentiator agents have left. With AI platforms acting as intermediaries between consumers and their search behavior, name recognition becomes everything. As Seth put it, “If someone isn’t asking for Christine’s Pizza, the algorithm will serve whatever benefits it, not you.”   We also explored: Why agents must treat brand building as part of the job Brand isn’t a logo. It’s the system that keeps working even when you’re sleeping. Social content, nurture systems, and consistent messaging are long-term assets. The real role of AI in an agent’s business AI isn’t replacing agents. It’s replacing inefficiency. It’s the modern assistant who helps refine your writing, strategize your content, analyze your tools, and automate your workflows. Why TikTok and LinkedIn are the highest upside platforms right now Seth believes agents underestimate platforms where organic reach is still powerful and unpredictable. How RealScout is quietly shaping the future of client experience RealScout’s focus on consumer-first search, signal tracking, and nurturing makes it one of the only tools that works even when you’re not. His three reminders for staying grounded in a fast-changing world Calm the noise. Focus your mind. Put in the work. You can manifest the future you want, but you still have to till the soil. Follow Seth on LinkedIn. Learn more about RealScout. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Sometimes the most powerful tools are the ones we’re already using, so this week I’m bringing back this conversation with my friends at  Constant Contact , Stephanie Alfonso, and Dave Charest. We talked about how email newsletters do far more than “keep in touch.” They reveal patterns, intentions, and behaviors that help you understand where your clients are in their buying or selling process. The right content paired with consistent sending can show you who’s getting ready to list, who’s thinking about buying, and who’s quietly gathering information. You’ll hear about: The shift toward AI-driven insights and automation in email marketing Why certain types of content uncover seller intent How surveys and calls-to-action warm your database Why open rates aren’t the end-all metric anymore The balance between personality and value in every email Your newsletter is your direct line to understanding your people and showing up for them in a way that feels human, helpful, and aligned with your brand. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

There’s a shift happening in leadership, and it’s one every real estate brokerage should be paying attention to. In this week’s REPLAY of Know Like Trust , Christine talks with Laura O’Connor , collaborative strategist and co-author of The Shift to Fractional Leadership . They explore how companies are bringing in top-tier talent on a fractional basis to solve specific challenges, mentor internal teams, and drive measurable growth, all without committing to a full-time salary. Laura shares why this model is booming in the real estate industry, how to know if your brokerage is ready for it, and what pitfalls to avoid when hiring a fractional leader. Fractional leadership offers a smarter, more flexible way to grow. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

When two military spouses, Erin Fangmann and Kate Marsh Lord, sat down at a kitchen table with an idea to make shopping a form of activism, they had no idea it would land them on Katie Couric’s Instagram feed and in front of icons like Brené Brown and Glennon Doyle. Their company, Little Blue Cart , connects conscious consumers with progressive small businesses and has quickly become a movement built on integrity, intention, and community. In this episode of Know Like Trust for Real Estate , we talk about: How Little Blue Cart  turned values into visibility What it means to create a mission-first brand How to grow without losing your purpose And why the best marketing strategy is authenticity Their story is proof that the most powerful growth comes from knowing who you are, what you stand for, and staying true to it, even when the world tells you to scale faster. Follow Little Blue Cart on Instagram. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

As entrepreneurs, most real estate agents are exceptional at generating income but not always at managing it. That’s exactly what inspired Amy Chorew  to create Fiscal Fitness , a practical financial course designed for 1099 professionals. In this episode of Know Like Trust for Real Estate , Amy shares the step-by-step framework she developed with her CPA sister, Maeda, to help agents build wealth with confidence. You’ll learn: How to separate profit and taxes for stress-free money management Which financial vehicles are best for 1099 earners (SEP IRAs, solo 401(k)s, etc.) Why mindset and simplicity matter more than spreadsheets How becoming fiscally fit benefits both you and  your clients Whether you’re making $50K or $500K, now’s the time to start planning for your financial freedom. Sign up for the course here: https://bit.ly/REFFinance   Use code: KnowLikeTrust to get $24.99 off the course and an invite to the Tax Planning Seminar on Nov. 19 Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Many agents cringe when they hear “sell yourself.” It feels awkward, pushy, and unnatural. But the truth is, your success comes from making your value crystal clear. In this week’s Know Like Trust  podcast, I sit down with Ruth Gramza from Brix Real Estate in Minneapolis. Ruth’s biggest challenge? Creating a value proposition that attracts the right clients without feeling forced. We walk through: How to identify your dream client and their pain points Why communication and follow-through set you apart How to build a listing presentation that shows, not tells, your value The exact formula for writing a strong value proposition By the end, Ruth had a roadmap for confidently presenting her services, and you’ll be able to apply the same process to your own business. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

When was the last time you took a step back and looked at your business with fresh eyes? That’s what a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) allows you to do. In this week’s episode of the Know Like Trust for Real Estate  podcast, I share how agents can use this simple but powerful tool to: Pinpoint what you do best and what sets you apart. Recognize the tasks that drain your time and energy. Spot opportunities you’ve been overlooking. Prepare for threats like market shifts, rising interest rates, and distractions. The best part? By the end of this exercise, you’ll have at least two new ideas or actions to implement in your business immediately. From outsourcing what slows you down to leaning harder into your strengths, a SWOT analysis is one of the fastest ways to gain clarity and momentum. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

After more than two decades in real estate, Hilaire Radowick decided it was time to niche down. Helping seniors and their families navigate the often overwhelming process of downsizing is at the core of her focus. Here’s the challenge: how do you market to two very different audiences, the older homeowner and their adult children, without losing clarity? In this episode of Know Like Trust for Real Estate , Hilaire shares her struggle, and together we unpack solutions that any agent can use to grow their niche business. We talk about: The power of creating a signature downsizing service package  that highlights your process from discovery to closing. How to position yourself as a trusted guide through an emotional and overwhelming process. Why leaning into existing community connections is the fastest path to new business. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Rebranding can feel like a fresh start, new logo, new colors, new energy. But none of it matters if people don’t recognize or remember it. That’s exactly the challenge Beth Golding of the Golding Home Team is facing. After niching down into luxury waterfront properties in Baltimore and creating a brand-new visual identity, Beth’s biggest question is: How do we get people to see and connect with it? In this episode, I share my honest feedback with Beth, including why cluttered posts kill engagement, how consistency creates recognition, and why a logo without a name doesn’t work (unless you’ve got Nike’s budget). If you’ve recently rebranded or you know your marketing feels scattered, take a listen to this episode for a roadmap to build brand awareness that actually sticks. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Have you ever scrolled through Instagram and seen the same kinds of posts over and over again, same colors, same captions, same “just listed” graphics? The truth is, if you’re not intentional about how you show up online, you risk becoming forgettable. In this episode of Know Like Trust , I’m sharing the three most common reasons agents are blending in (and what to do instead). You’ll learn: Why cluttered visuals are killing your engagement How inconsistent branding makes you easy to ignore What it really means to share content that reflects your voice and personality Plus, I’m giving you real-life examples of agents who excel and become scroll-stopping  on social media without being salesy or over-the-top. Take a listen to the full episode to learn how you can start showing up in a way that’s clear, consistent, and completely aligned with you . Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel