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Welcome to the wild world of Instagram, where real estate meets social media savvy! In this episode, Christine teams up with Michelle Berman-Mikel, the Instagram aficionado behind Berman Media PD. Michelle, a former corporate trailblazer turned entrepreneurial powerhouse, shares her fascinating journey and unravels her secrets to mastering social media for real estate success. Insta-Stressed? Fear Not! Michelle's got your back with a three-phase plan for Instagram domination. It's all about creating content, connecting with your dream clients, and spreading your influence far and wide. 🙌 Four tips to unlock the power of the 'Gram for your business. 🌟 Turbocharge Your Networking: Discover how Instagram is a turbocharged hub where you showcase your personality and expertise. It's a place where connections are made, and business is created. Keep It Real: Michelle shares the biggest mistakes agents make on Instagram and why authenticity is your golden ticket to building a hyper-local community and attracting dream clients. Be Insta-Reachable: Can your potential clients reach you with a simple tap of their fingertips? If not, you're missing the boat. Michelle shared the importance of making it a breeze for clients to slide into your DMs and book time with you. R-O-I: Michelle breaks it down into tangible and subliminal ROI. From direct leads to brand awareness, Instagram has the power to fill your pipeline achieve your growth goals. Michelle's message — no matter your age or experience, you've got what it takes leverage Instagram. So, grab your phone, buckle up, and get ready to love the 'Gram. Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Berman Media PD Michelle Berman-Mikel Instagram Michelle Berman-Mikel Facebook Michelle Berman-Mikel LinkedIn Michelle Berman-Mikel YouTube Christine George Instagram

Active listening—it's one of those skills that sounds simple but is crucial for success, whether you're a seasoned real estate agent or just getting started. It can mean the difference between building strong client relationships and losing them. But don't worry, I've got you. In this episode, I'm sharing five practical tips to help you become a listening pro, build trust with clients, and ultimately elevate your business. 🙌 Why Active Listening Matters First, let's talk about why active listening is such a game-changer. As human beings, we all want to feel heard, seen, and appreciated. When you listen actively, you show your clients that you care about their needs and concerns. This can lead to deeper relationships, more referrals, and, ultimately, more success in your business. Ready to boost your listening skills? 🤔 Here are five tips that will help you master the art of active listening. Listen to learn, not to respond: Start with a simple, open-ended question like "How can I help you today?" Then really listen—don't start crafting your response while they're talking. Give them your full attention. Ask questions for clarification: Take it deeper with thoughtful questions. This helps you understand their pain points, challenges, needs, dreams, and goals. Lean in and make eye contact: Body language matters! Show that you're fully engaged by leaning in, making eye contact, and yes, taking notes. It shows you care about what they're saying. Embrace the pauses: I know it's tough, but resist the urge to fill those awkward silences. Give them time to gather their thoughts—it'll pay off in more meaningful conversations. Minimize distractions: Say it with me: UNDIVIDED ATTENTION. Put away your phone, close the laptop, and really focus on the conversation. You'll be amazed at what you hear when you're not distracted. Click here to listen. 🌟 Bonus Tip: Check out Episode 54 for an insightful interview with Diane Terry, a real estate pro who's an absolute master at active listening. Trust me, it's worth a listen! 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram

Are you a real estate professional looking to make a big move? Whether it's shifting markets, changing niches, or transitioning to or from a team, this episode is for you! I sat down with Karen Stone, a REALTOR who has successfully reinvented herself several times. Karen's story starts in corporate America, where she went from working at Disney and Nickelodeon to obtaining her real estate license in 2008. After establishing herself as a top agent in New York City, Karen relocated to Park City, Utah, during the pandemic. She shares her fears, limiting beliefs, and everything she did, from building a network and finding mentors to become successful in a new market. Key Takeaways: Overcoming Limiting Beliefs: Karen discusses how she overcame initial challenges in real estate, including limiting beliefs about her abilities and age. She also emphasizes the importance of confidence and awareness in building a successful career. Building Networks: Karen highlights the importance of mentorship and networking, sharing her journey of finding a supportive team and building a network of agents in Park City. Adapting Marketing Strategies: Karen shares how she pivoted her marketing approach to suit the different clientele in Park City, including leveraging Nextdoor to offer free CMAs and build her brand locally. Karen's journey is a testament to resilience, adaptability, and the power of a strong network. If you're considering a transition in real estate, or simply want to learn more about Karen's path, tune in to this episode of Know Like Trust for Real Estate. Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Karen's Instagram Karen on Youtube Karen's website Karen on American Dream TV Christine George Instagram

If you struggle with the business side of the business, this episode is for you. I sat down with Jennifer Staats, Founder and Owner of Staats Solutions, a virtual operations company for real estate brokerages and teams. Jen's background in real estate operations spans over 15 years, beginning with a successful sales career and moving on to the inception of Staats Solutions. Her company, now supporting about 25 real estate companies nationwide, began with a vision to provide virtual operations - a concept that was practically unheard of when she started. Here are some must-read pearls from our talk: The Growth Mindset: Growth is not about blindly emulating others' successes. It's about identifying your unique gaps and filling them. Jen's approach to helping clients scale involves a comprehensive audit, finding what's working and what could be better. She insists on understanding the nuts and bolts of your systems to achieve the goals you set. Making the Right Hires: Spring tends to bring about a hiring frenzy due to the seasonal business spike. Jen emphasizes the need for thoughtful hiring processes aligned with your growth plans. The right team is essential for expansion, so planning hires ahead of a growth curve is critical. The Tech Stack: Jen emphasizes the importance of choosing and using your tech stack wisely. She recommends Follow-up Boss for customer relationship management and Asana and Slack for internal project management and communication. She warns against the lure of expensive tools that promise the world but delivers little; it's about what works for your team and your specific needs. If you're feeling overwhelmed by the operational side of your real estate business or just looking to streamline your processes, consider giving Jen a shout. She's a goldmine of knowledge with the calming presence of a seasoned yogi, and she just might be the partner you need to elevate your business to the next level. Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Staats Solutions Jennifer Staats Instagram Post and Beam Creative Instagram Christine George Instagram

Carrie and I recently had the pleasure of joining Hallie McCrory and Casey Stiers on their fantastic podcast, REALTOR® Hacks, Tips and Tricks. Listen to the entire episode here. If you're ready to elevate your business, this episode is for you. Our discussion revolved around our core philosophy: the significance of staying laser-focused on your ideal customer and building a connection with them through consistent and reliable communication. Consider this: if your passion lies in assisting downsizers, every aspect of your marketing—your website, social media presence, events, or community involvement—should resonate with that demographic. This strategy isn't about excluding other potential clients, but about scaling your business, establishing a niche, and attracting clients that not only bring business but also joy. This episode delves into the essence of a focused marketing strategy. But that's just the tip of the iceberg. We unpacked much more about effective marketing strategies that can make a real difference in your business. So, if you're ready to transform your approach and see tangible results, tune into this episode. We're eager to hear your thoughts and see how these strategies unfold in your business. Listen to the entire episode here.

It's no secret that the real estate industry feels like it's been turned upside down in the past few days. We are here to support you and guide you through these turbulent times with help and advice to strengthen your business by solidifying your brand and your position in your market. Here are 5 ways you can strengthen your business in turbulent times: Stay in Touch Regularly communicate with clients through various channels such as email newsletters, social media updates, blog posts, personal notes, or casual gatherings. Providing valuable insights about market trends, tips for buyers and sellers, and local real estate news updates can position you as a knowledgeable and reliable authority in the field. If you still need help sending a regular newsletter, now is a great time to get started on our course, Clicks to Closings. You can register here and get started TODAY. Demonstrate Expertise We have met many amazing agents who regularly go above and beyond for their clients, but they don't shout it from the rooftops! Showcase your expertise by hosting educational webinars, workshops, or seminars either online or in person. Topics can include successful home-buying strategies, how to prepare your home for sale, investment strategies, or market insights. By providing valuable information, you build credibility and trust among potential clients. Personal Branding Now, more than ever, it is critical to have a personal brand that clients know, like, and trust. It's time to build a solid personal brand that reflects your values, expertise, and personality. This can include having a professional website, creating a compelling bio and profile on social media, using professional photography, and maintaining a consistent brand voice and aesthetic across all platforms. Even if you feel you already have a consistent, strong brand, it's a good time to give it a "spring cleaning" and ensure things like links, headshots, and logos are consistent across all platforms. Ready to invest in your visual brand? Check out our services and download our pricing guide here: Get Out and Get Involved! Spring is in the air, and it is a perfect time to sign up for community events. Attend chamber of commerce meetings, volunteer for community projects, and join relevant professional associations or groups. Sponsor a 5K, a school event, or a little league team. Becoming a visible and respected community member will enhance your brand reputation and gain valuable referrals and leads. Additionally, hosting or sponsoring local events can further establish your presence and credibility within your target market. Keep Providing Exceptional Customer Service In a competitive market, exceptional customer service WILL set you apart. Maintain your focus on providing personalized attention to your clients, being responsive to their needs and concerns, and exceeding their expectations. Happy clients are likely to refer you to others and leave positive reviews. Today's times are packed with opportunities to deepen relationships and stand out. By consistently communicating, demonstrating your expertise, polishing your personal brand, immersing yourself in community activities, and prioritizing top-notch service, you're not just weathering the storm but charting a course to success. This is your chance to reinforce why you're the go-to expert in your real estate market. Lean into the opportunity and continue to build a business you can be proud of.

I have an unpopular opinion about visual branding (logos) for real estate professionals, and I'm not afraid to shout it from the rooftop. Actually, I'm shouting ABOUT the rooftops. They've got to GO if they're in your visual brand. To quote our friend Katie Lance, "You are swimming in a sea of sameness." Let me give you a little exercise to prove my point. Head over to Google Images and search these terms: Real estate logo Roofer logo Contractor logo Builder logo Mortgage broker logo Did you do it? What did you see? Roofline after roofline after roofline. It's tired, overused, and not unique to what you do! So what do you do about it? Here are a few tips: Create Your Vision: Do a deep dive into colors, visuals, and typefaces that express your personal brand's personality. Create a vision board—not one about your dream vacation or your fitness goals, but one full of images that you think express the personality of your real estate brand. Consider your Audience: Consider your audience and the niche you want to serve. What will appeal to them? What is important to them? Where do they live, and what is unique about that place? We recently met with a client in Louisville, KY, who fully embraces this: Finish Line Realty. No rooflines in their logo! They highlight that Louisville is known for the Kentucky Derby horse race, and they've built their brand around it. Bravo, Finish Line! Capitalize on your name: As an agent, your name is the most critical thing you want people to remember about you. Creating a visual identity that uniquely highlights your name is a fantastic way to make it memorable. Our client, Darci Gillespie, wanted a unique way to showcase her name and personal style while coordinating with her brokerage brand. Check out the work we did for her here. Does this get the wheels turning for you? Do you have thoughts on elevating your brand and ditching that roof once and for all? Let us know in the comments!

In this podcast episode, we dive into the world of Sam Hewit, a real estate pro from Toronto with 25 years under her belt. Sam's story is about growth and empowerment, from her early days answering phones to selling homes and now mentoring agents for long-term success. She gives agents strategies to avoid the highs and lows of real estate and stay a steady course. Sam leads the team at Royal LePage Signature, the biggest Royal LePage franchise in Canada, and she's got some innovative strategies to share. Her connectivity plan is a game-changer for increasing transactions year over year. But there's more to Sam than real estate. She's passionate about helping women in business find their stride and stay true to themselves. Her BecomingHER conference is a big deal for women entrepreneurs, and I'm stoked to attend it in Toronto next year. Tune in to hear Sam's story, her strategies for success, and how she's making a difference for women in business. It's real talk with real insights. Don't miss it! Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the links mentioned in the show and all the ways to connect: Sam Hewit Instagram BecomingHER BecomingHER Instagram Post and Beam Creative Instagram Christine George Instagram

A few weeks back, I sat down with Jennifer Staats on her podcast, Life & Listings, to discuss real estate branding and marketing in depth. First, we dove into our branding process. The discovery phase is one of the most essential building blocks in creating a visual identity for our clients. During discovery, I become an investigative reporter and learn everything there is to know about you to uncover your true essence, your DNA, the thing that only you possess. That becomes the foundation for building a visual identity that genuinely reflects you. Plus, I shared some great info about the power of email in staying connected with your SOI – it's all about making sure you're the first Real Estate agent they think of when they're ready to buy or sell. And if you've been solely relying on social media, you'll want to listen in because we talk about why owning your email list is a game-changer. If you're dreaming about a new visual identity and want to chat about how to make it your reality, schedule a call with me. We can discuss everything from color palettes to core values and map your path to personal branding success. Ready for more? The full episode is packed with golden nuggets, just waiting for you. Take a listen here. If you're serious about improving your email newsletter, check out our digital course, Clicks to Closings. For a one-time investment of $99, you get lifetime access to this on-demand course and a guarantee that you'll never lose another listing.

With all the changes happening in the market, now might be a good time to evaluate your personal brand. Carrie and I sat down with our friend Katie Lance and chatted in detail about real estate branding. We shared some tough truths about how to stand out among the 1.5 million REALTORS in the U.S. Our two most significant takeaways: Ditch the generic logos – Stop using roofs, keys, and doors for your logo. Roofers and contractors do that, and so do a million other agents. Create a visual identity that's as unique as you are. Be consistent - Carrie's famous words, "Consistency isn't boring." Consistency is your BFF. To become memorable, ensure everything you communicate maintains the same colors, typography, imagery, and overall vibe. There are so many more pearls in this chat. You've got to hear the rest on Katie's podcast—it's a goldmine for anyone looking to level up their real estate branding. If you're ready for a new brand or a simple refresh, schedule a call with me, and let's craft a brand that's as individual as you are. Trust me, it's a game-changer. Catch the full episode here and book your one-on-one with me here. Can't wait to connect!

We're replaying one of our most popular episodes.  Christine D'Ercole is a celebrated Peloton instructor and a decorated track cyclist, her journey from ballerina to a fitness icon is nothing short of inspirational. In our conversation, Christine shared how her dream of telling stories evolved from ballet to acting to cycling. Through determination, self-belief and her mantra, "I am. I can. I will. I do.", Christine not only transformed her life but also inspires others to do the same. In our conversation, Christine highlighted her Wordshops, where she teaches positive self-talk as a key tool for personal growth. She emphasizes the importance of the words we use, advocating that the most influential words are the ones we say to ourselves. Everyone who rides with Christine experiences her remarkable ability to deeply connect with her students. She believes in our universal human experience, and understands that each individual, no matter their path, is carrying something they need to release. Everyone who rides with Christine feels seen and acknowledged. Christine left us with three invaluable pieces of advice: The most powerful thing someone can say to you is what you say to yourself. Let's stop fighting with our bodies and explore what we are built for. Remember that in our desire to get somewhere else to be in the journey. You can find Christine on Instagram or visit her website at christinedercole.com. Listen to the episode here. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Post and Beam Creative Instagram Christine George Instagram

In our latest Episode of Know Like Trust for Real Estate, we delve into the inspiring world of Kama Burton, a trailblazer in the real estate industry. Kama is not only a seasoned real estate agent and Broker/Owner but also a dynamic speaker, fair housing advocate, and the visionary Founder of Loving Me 1st, a non-profit organization. Kama shared her journey through real estate and leadership and how her personal experiences catalyzed Kama's commitment to creating opportunities in homeownership, leadership development, and enhancing the quality of life for others. Kama gave us these three core pieces of advice: Love who you are first – Embrace your identity and worth. Empower others – Use your strengths to uplift those around you. Educate yourself – Harness the power of knowledge to drive change. These principles are the bedrock of her approach to leadership and community engagement. Don't miss this opportunity to gain from Kama's wisdom and experience. Ready to be inspired? 🎧 Listen to the Episode: Learn more about Loving Me 1st. Visit their website. Follow Kama on Instagram. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Post and Beam Creative Instagram Christine George Instagram