Hey everyone, welcome back! 🌟 In our latest episode of Know Like Trust, I had an incredible conversation with my friend Cynthia Cohn, a real estate superstar who’s used her Ritz-Carlton experience to revolutionize her approach to the industry. 🙌 Cynthia’s journey from luxury hotels to real estate is a masterclass in blending top-notch service with strategic brilliance. From navigating remote sales during the pandemic to embracing powerful personal growth methods, Cynthia’s story is packed with insights that you can use to elevate your game. 🏡✨ Key Takeaways: Authenticity: Build your business around what you genuinely believe in. The real strength in real estate lies in our uniqueness. Be true to who you are and let that shine through in everything you do. Kaizen Method: Focus on small, bite-sized steps to larger goals to drive significant progress. This approach is a total game-changer for achieving both personal and career milestones. Wellness and Mindset: Focus on being the best version of yourself. Prioritize your wellness and maintain a positive mindset to thrive both personally and professionally. What strategies do you use to provide a personal touch in your business? I'd love to know! Send me a DM on Instagram or drop me an email at christine@postandbeamcreative.com . Wondering how these insights and strategies could work for you? Schedule a free consultation today ! 📩 Click here to listen. 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Cynthia Cohn at cynthia@cynthiacohn.com Cynthia Cohn Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com

Hey everyone, welcome back! 🌟 In our latest bite-sized, mini-pod episode I'm sharing insights on the importance of personal branding and how you can use your passions to connect with clients on a whole new level. 🙌 During a recent meeting with two incredible yoga teachers, I was struck by how their roles as trusted advisors in the studio parallel the work we do in real estate. These women create safe, transformative spaces for their students—much like how we build deep trust with our clients. It got me thinking: if you can trust someone to guide you through the spiritual practice of yoga, you can trust them with significant life milestones, like buying or selling a home. 🧘‍♀️🏡 The big takeaway? Your personal brand should reflect your passion. It's all about YOU—your reputation, your vibe, and how you make people feel. When you let your passions shine through your business, you create the authentic connections that will attract your dream clients. 💖 Key Points: Your Brand=Your Passion: Your personal brand is a reflection of who you are. It's how you make people feel and the trust you build with your clients. Authenticity Attracts: When you infuse your brand with your passion, you create genuine connections and attract your dream clients. Leverage Your Unique Self: Embrace what makes you unique to build a compelling, trustworthy personal brand. I’m curious—how are you weaving your passions into your personal brand? I’d love to hear about it! Send me a DM on Instagram or drop me an email at christine@postandbeamcreative.com and let’s chat about your branding journey. Interested in diving deeper? Schedule a free consultation today ! 📩 Click here to listen. 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com

I'm super excited to share my latest podcast episode with you, featuring the fabulous Jocelyn Vas! 🌟 I was blown away by her innovative approach and dedication to making real estate more transparent. Jocelyn is a 16-year real estate veteran and the Chief Knowledge Officer at Final Offer, a tech platform that’s shaking up the home buying process by enhancing clarity and trust. 🚀 In our chat, we dive into Jocelyn's journey from real estate agent to tech innovator, and trust me, her story is as unique as it gets. With a background as both an agent and a licensed clinical mental health counselor, Jocelyn has a distinct perspective on the emotional rollercoaster of real estate transactions.🎢 Key Takeaways: Spot the Problems: 👀  Jocelyn breaks down how the traditional home buying process is full of inconsistencies and secrecy, which frustrates everyone (buyers and agents) involved. Transparency Is Queen:  👑 Final Offer fixes this mess with a real-time offer management and negotiation platform that keeps everyone in the loop. Finally, no more guessing games! Boost Agent Value:  📈 By linking buyers and sellers to agents, Final Offer shows just how crucial professional guidance is, all while making the whole process smoother and more transparent. Shift the Narrative:  💃 Jocelyn insists we need a new story in real estate marketing. Today’s clients crave transparency and control, and agents can be the heroes delivering that. Tech to the Rescue:  🥳 Final Offer isn't about replacing agents but supercharging their abilities. With this platform, agents can focus on supporting their clients emotionally instead of stressing over negotiations. I'm totally loving Jocelyn's approach—it's fresh, practical, and exactly what we need in today's market. 💯 Tune in to the full episode to soak up her wisdom and see how you can start using Final Offer to give your clients a more transparent and empowering real estate experience. You don't want to miss this one! Click here to listen. 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Jocelyn Vas at  jocelyn@finaloffer.com Learn more about Final Offer: finaloffer.com Sign up for The Sunbeam newsletter: postandbeamcreative.com

I had the pleasure of interviewing Heather Elias on the latest episode of the Know Like Trust podcast, and let me tell you, this conversation is packed with pearls of wisdom (pun intended)! Heather’s journey into real estate began 20 years ago, sparked by a chance encounter at a golf club in Loudoun County, Virginia. With a background in journalism, she quickly found her niche by starting a blog, Loudoun County Musings, which became the foundation of her thriving real estate career. Heather's story is a testament to the power of content and how it can attract like-minded clients. We talked about the evolution of real estate over the past two decades, especially the shift towards transparency and authenticity. Heather emphasized how important it is for agents to communicate their value clearly and effectively. She shared some heartfelt stories about the behind-the-scenes work agents do, which often goes unnoticed but is crucial for client satisfaction. One of the standout moments was Heather’s advice to “break the box.” She encourages agents to redefine success on their own terms, focusing not just on numbers but on the quality of relationships and the impact they make. This resonated deeply with me, as it aligns with my own mission to elevate the real estate industry. Heather’s optimism about the future of real estate is infectious. She believes that technology, when used correctly, can amplify the good work agents do and help create a more transparent and collaborative industry - OH HOW I LOVE THIS! If you’re looking for inspiration and practical tips to take your real estate career to the next level, you won’t want to miss this episode. Heather’s insights will leave you feeling empowered and ready to break the box! Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Connect with Heather on LinkedIn.

I'm thrilled to share my latest podcast episode with you, featuring the incredible Crystal White. We first met over a year ago at the WomanUp! Conference in California, and I was immediately drawn to her vibrant and positive energy. Crystal is a 20-year real estate veteran who now dedicates her time to coaching and training agents as the Vice President of Agent Development at FC Tucker Company in Indiana. In our conversation, we dive deep into the current state of the real estate industry and how it's impacting agent and consumer confidence. Crystal offers actionable advice on overcoming the fear of change and building the confidence needed to thrive in this evolving market. Key Takeaways: Identify Your Confidence Boosters: Understand what makes you feel confident—whether it's gaining information, having systems in place, or something unique to you. Execute on Small Wins: Achieve small, consecutive wins to build confidence. Simple daily successes can significantly impact your overall confidence and effectiveness. Embrace Challenges: View industry challenges as opportunities for growth. Embrace them to strengthen your skills and better serve your clients. Effective Training: Engage in training tailored to different levels and needs. Continuous learning and adapting are crucial in maintaining confidence and staying ahead. Articulate Your Value: Clearly communicate your value to clients. Confidence in your abilities allows you to guide clients effectively and build trust. I love everything about her advice. It's foundational, relatable, and right on, especially in this time. Listen to the full episode to learn more about her strategies and experiences and how you can implement these tips in your own real estate practice. Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Learn more about FC Tucker by visiting their website here. Connect with Crystal on Instagram.

Whether you're a seasoned REALTOR or just starting out, effective email marketing📧 can have a HUGE impact on your business. In this mini episode, I’m sharing three key tips to help you up your email marketing game and generate more listings, without spending tons of time. 🙌 Email Marketing is one of Your Secret Super Powers. Here's why, First, let’s talk about why email marketing is such a game-changer. You just cannot beat the return on investment: $36 for every $1 spent. Plus, you own your list. Unlike social media platforms that can change the rules on you overnight, your email list is yours. It's a direct line to your audience, and that’s incredibly powerful. So, are you ready to level up your email marketing game? 🤔 The 3 Keys to Your Success 🔑 1. Create an Email Newsletter This is an absolute must, and the simplest way to amp up your efforts. 📈 Plan your content ahead and plug and play using the same fabulous template each time. This makes you unforgettable, recognizable, and keeps you top of mind with your audience. Think of it as your weekly or monthly must-read. 📰 2. Be Consistent Consistency is queen 👑. Choose whether you’ll send your newsletter weekly or monthly and stick to it. For example, I send my newsletter, The Sunbeam, every Sunday at 6:00 AM Eastern. Three years strong, same template, fresh content. It keeps me on point, and my readers know exactly when to tune in. 3. Be Authentic Be real, be you. 😊 Share content that's relatable and packed with value. Think of it as a chat with your bestie. Share stories, provide useful info, and keep it casual. One of my favorites is from a Keller Williams agent in Bolton, Massachusetts, Amy Balewicz Homes. Her monthly email is all about local events—no sales pitch, just pure value. I save her emails because they're a goldmine of fun family activities. 🎇Very Important Tip: Get Consent Here’s a golden rule—never, ever send an email without consent. And don’t buy lists. 👎 Sending emails to people who didn’t sign up to hear from you? Major faux pas. You’ll end up with a bad rep, and your emails will land straight in the spam folder. In my course, Clicks to Closings, I dive into the nitty-gritty of implicit vs. explicit consent and show you how to navigate it like a pro. 🙌 ✨Guess what? Clicks to Closings 2024 is launching on June 21st, and I'm super excited. If you want in on some early bird bonuses and freebies, sign up for The Sunbeam newsletter at postandbeamcreative.com. Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram

Yesterday, I stepped out of my comfort zone and flew to Toronto to attend the Titans of Real Estate event, hosted by my friend and former colleague, Michelle Goodridge. Attending this event was a significant step because it was the first event I chose to attend on my own—as my own boss. I was there representing myself and my company without any agenda except to soak it all in and make new connections with like-minded women. I'll admit I was a bit nervous. Showing up alone and not knowing anyone except Michelle gave me a little anxiety. But once I saw Michelle, felt her energy, and absorbed the event's vibe, I relaxed and embraced the experience. The event theme was CONNECT, and the entire agenda was centered around this theme in a way I had never experienced before. Our emcee, Stacy Prieur, reminded us to "fight for your right to be uniquely you." The idea of uniqueness has been resonating with me lately. It takes so much energy to be someone you think you should be or what others want you to be. Are you as done with that as I am? Rebecca Reed, the Director of Operations at McFarlan Rowlands Insurance Brokers Inc., shared her personal anxiety around networking and showed us that we are natural networkers as women because we are connectors, nurturers, and community builders. All we need to do is reframe business networking as building connections with others. She provided many actionable ways to approach connection-building opportunities, and the nods of agreement around the room were palpable. Storm Fletcher, a coach with Richard Robbins, invited us to shift our mindset by asking, "What's our positivity trigger?" She reminded us about the power of others to influence our thinking and challenged us, "If you don't take control of your thinking, someone else will." Alex Lombardi, a REALTOR with RE/MAX Premier, started by addressing our 17-year-old selves, challenging us to "walk through life looking for opportunities" and consider them from our younger selves' perspectives. The day's most unique and grounding part was the sound bath meditation. Jessica Botelho, a REALTOR and sound bath meditation teacher, led us through a beautiful meditation with music and sound bowls. Everyone left the event feeling happier, smarter, and more centered, with a positive outlook on the opportunities ahead. You can learn more about Michelle and her community here.

Welcome to the wild world of Instagram, where real estate meets social media savvy! In this episode, Christine teams up with Michelle Berman-Mikel, the Instagram aficionado behind Berman Media PD. Michelle, a former corporate trailblazer turned entrepreneurial powerhouse, shares her fascinating journey and unravels her secrets to mastering social media for real estate success. Insta-Stressed? Fear Not! Michelle's got your back with a three-phase plan for Instagram domination. It's all about creating content, connecting with your dream clients, and spreading your influence far and wide. 🙌 Four tips to unlock the power of the 'Gram for your business. 🌟 Turbocharge Your Networking: Discover how Instagram is a turbocharged hub where you showcase your personality and expertise. It's a place where connections are made, and business is created. Keep It Real: Michelle shares the biggest mistakes agents make on Instagram and why authenticity is your golden ticket to building a hyper-local community and attracting dream clients. Be Insta-Reachable: Can your potential clients reach you with a simple tap of their fingertips? If not, you're missing the boat. Michelle shared the importance of making it a breeze for clients to slide into your DMs and book time with you. R-O-I: Michelle breaks it down into tangible and subliminal ROI. From direct leads to brand awareness, Instagram has the power to fill your pipeline achieve your growth goals. Michelle's message — no matter your age or experience, you've got what it takes leverage Instagram. So, grab your phone, buckle up, and get ready to love the 'Gram. Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Berman Media PD Michelle Berman-Mikel Instagram Michelle Berman-Mikel Facebook Michelle Berman-Mikel LinkedIn Michelle Berman-Mikel YouTube Christine George Instagram

Active listening—it's one of those skills that sounds simple but is crucial for success, whether you're a seasoned real estate agent or just getting started. It can mean the difference between building strong client relationships and losing them. But don't worry, I've got you. In this episode, I'm sharing five practical tips to help you become a listening pro, build trust with clients, and ultimately elevate your business. 🙌 Why Active Listening Matters First, let's talk about why active listening is such a game-changer. As human beings, we all want to feel heard, seen, and appreciated. When you listen actively, you show your clients that you care about their needs and concerns. This can lead to deeper relationships, more referrals, and, ultimately, more success in your business. Ready to boost your listening skills? 🤔 Here are five tips that will help you master the art of active listening. Listen to learn, not to respond: Start with a simple, open-ended question like "How can I help you today?" Then really listen—don't start crafting your response while they're talking. Give them your full attention. Ask questions for clarification: Take it deeper with thoughtful questions. This helps you understand their pain points, challenges, needs, dreams, and goals. Lean in and make eye contact: Body language matters! Show that you're fully engaged by leaning in, making eye contact, and yes, taking notes. It shows you care about what they're saying. Embrace the pauses: I know it's tough, but resist the urge to fill those awkward silences. Give them time to gather their thoughts—it'll pay off in more meaningful conversations. Minimize distractions: Say it with me: UNDIVIDED ATTENTION. Put away your phone, close the laptop, and really focus on the conversation. You'll be amazed at what you hear when you're not distracted. Click here to listen. 🌟 Bonus Tip: Check out Episode 54 for an insightful interview with Diane Terry, a real estate pro who's an absolute master at active listening. Trust me, it's worth a listen! 🎧 Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram

Are you a real estate professional looking to make a big move? Whether it's shifting markets, changing niches, or transitioning to or from a team, this episode is for you! I sat down with Karen Stone, a REALTOR who has successfully reinvented herself several times. Karen's story starts in corporate America, where she went from working at Disney and Nickelodeon to obtaining her real estate license in 2008. After establishing herself as a top agent in New York City, Karen relocated to Park City, Utah, during the pandemic. She shares her fears, limiting beliefs, and everything she did, from building a network and finding mentors to become successful in a new market. Key Takeaways: Overcoming Limiting Beliefs: Karen discusses how she overcame initial challenges in real estate, including limiting beliefs about her abilities and age. She also emphasizes the importance of confidence and awareness in building a successful career. Building Networks: Karen highlights the importance of mentorship and networking, sharing her journey of finding a supportive team and building a network of agents in Park City. Adapting Marketing Strategies: Karen shares how she pivoted her marketing approach to suit the different clientele in Park City, including leveraging Nextdoor to offer free CMAs and build her brand locally. Karen's journey is a testament to resilience, adaptability, and the power of a strong network. If you're considering a transition in real estate, or simply want to learn more about Karen's path, tune in to this episode of Know Like Trust for Real Estate. Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Karen's Instagram Karen on Youtube Karen's website Karen on American Dream TV Christine George Instagram

If you struggle with the business side of the business, this episode is for you. I sat down with Jennifer Staats, Founder and Owner of Staats Solutions, a virtual operations company for real estate brokerages and teams. Jen's background in real estate operations spans over 15 years, beginning with a successful sales career and moving on to the inception of Staats Solutions. Her company, now supporting about 25 real estate companies nationwide, began with a vision to provide virtual operations - a concept that was practically unheard of when she started. Here are some must-read pearls from our talk: The Growth Mindset: Growth is not about blindly emulating others' successes. It's about identifying your unique gaps and filling them. Jen's approach to helping clients scale involves a comprehensive audit, finding what's working and what could be better. She insists on understanding the nuts and bolts of your systems to achieve the goals you set. Making the Right Hires: Spring tends to bring about a hiring frenzy due to the seasonal business spike. Jen emphasizes the need for thoughtful hiring processes aligned with your growth plans. The right team is essential for expansion, so planning hires ahead of a growth curve is critical. The Tech Stack: Jen emphasizes the importance of choosing and using your tech stack wisely. She recommends Follow-up Boss for customer relationship management and Asana and Slack for internal project management and communication. She warns against the lure of expensive tools that promise the world but delivers little; it's about what works for your team and your specific needs. If you're feeling overwhelmed by the operational side of your real estate business or just looking to streamline your processes, consider giving Jen a shout. She's a goldmine of knowledge with the calming presence of a seasoned yogi, and she just might be the partner you need to elevate your business to the next level. Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Staats Solutions Jennifer Staats Instagram Post and Beam Creative Instagram Christine George Instagram

Carrie and I recently had the pleasure of joining Hallie McCrory and Casey Stiers on their fantastic podcast, REALTOR® Hacks, Tips and Tricks. Listen to the entire episode here. If you're ready to elevate your business, this episode is for you. Our discussion revolved around our core philosophy: the significance of staying laser-focused on your ideal customer and building a connection with them through consistent and reliable communication. Consider this: if your passion lies in assisting downsizers, every aspect of your marketing—your website, social media presence, events, or community involvement—should resonate with that demographic. This strategy isn't about excluding other potential clients, but about scaling your business, establishing a niche, and attracting clients that not only bring business but also joy. This episode delves into the essence of a focused marketing strategy. But that's just the tip of the iceberg. We unpacked much more about effective marketing strategies that can make a real difference in your business. So, if you're ready to transform your approach and see tangible results, tune into this episode. We're eager to hear your thoughts and see how these strategies unfold in your business. Listen to the entire episode here.