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Have you ever scrolled through Instagram and seen the same kinds of posts over and over again, same colors, same captions, same “just listed” graphics? The truth is, if you’re not intentional about how you show up online, you risk becoming forgettable. In this episode of Know Like Trust , I’m sharing the three most common reasons agents are blending in (and what to do instead). You’ll learn: Why cluttered visuals are killing your engagement How inconsistent branding makes you easy to ignore What it really means to share content that reflects your voice and personality Plus, I’m giving you real-life examples of agents who excel and become scroll-stopping  on social media without being salesy or over-the-top. Take a listen to the full episode to learn how you can start showing up in a way that’s clear, consistent, and completely aligned with you . Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

When the market slows, panic tends to set in. But as David Greenspan puts it, this isn’t a bad market, it’s a professional’s  market. In this episode of the Know Like Trust  podcast, I sit down with David to talk about what really matters right now: discipline, consistency, and building real mindshare with the people who matter most. In this episode, we cover: How to reset your strategy when motivation dips The “Group One” audience you’re probably ignoring Why your name, not your team name is still your most powerful brand asset The secret to doing what’s hard (and why that’s exactly what sets you apart) Follow David on Instagram: @davidgreenspan101 Want to be coached live on the podcast? Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Consistency is the holy grail of real estate marketing, but what happens when your business is booming, life is chaotic, and the thought of posting on Instagram makes you want to scream into a pillow? In Episode 117 of the Know Like Trust  podcast, I sat down with Leanne Mitchell and Elizabeth Gatto, a powerhouse team outside of Boston, to talk through what’s really behind their struggle with marketing consistency. (Spoiler alert: it’s the emotional weight of constantly restarting, plus the pressure to do it all.) Here’s what we covered: Why ideas aren’t the problem—execution is How to know what’s “working” when the payoff is long-term Why automation, delegation, and simplified planning are non-negotiables What a realistic 12–24 month marketing timeline actually looks like How building trust with your audience is like brushing your teeth (yup, we said it) If you’ve ever felt like consistency is out of reach or your marketing plan is just too much, this one’s for you. Want to be coached live on the podcast? Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

You poured your heart into helping that first-time buyer find their dream home. You knew their story, their stressors, and their wishlist. They even said you were “like family.” So why did they call another agent when it was time to sell? Here’s the truth: Over 70% of buyers and sellers don’t use the same agent twice, even if they had a great experience. It’s not because they didn’t like you. It’s because you didn’t stay in touch in a meaningful, consistent way. In this episode, I’m breaking down: The 3-part strategy for staying top of mind (online and  offline) How to show up in a way that feels human, not salesy The systems that make it easier to stay consistent (yes, even during busy seasons) Spoiler: It’s not about sending more postcards or dropping off branded calendars. It’s about connection, community, and making sure your voice doesn’t fade after the closing. 💡 Ready to stop losing referrals you’ve earned ? 🎧 Take a listen to the full episode. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

In today's rapidly evolving real estate industry, brokerages are navigating a complex landscape of shifting regulations, AI disruption, and rising operational expenses. Enter: fractional leadership. In this episode, I sat down with Laura O’Connor, real estate powerhouse and co-author of The Shift to Fractional Leadership , to explore this timely trend. What is Fractional Leadership? Fractional leadership is the strategic hiring of high-level executives on a part-time or project-based basis. These professionals bring deep experience and fresh insights without the cost and long-term commitment of full-time employment. It’s a model that’s been growing globally, and real estate is finally catching on. Why Now, Especially in Real Estate? With agent needs changing fast and market headwinds blowing strong, many brokerage owners are strapped for time, overloaded with meetings, and struggling to scale. Laura points out that while 75% of managers report being overwhelmed, 70% of execs admit they lack the bandwidth to properly train them. Fractional leadership fills that gap. Laura shares how a luxury brokerage saved $240K by hiring a fractional CMO who built a managed services marketing team and stayed on as an advisor. The result? Better results. Less overhead. Empowered staff. Fractional vs. Consulting: What’s the Difference? Fractional leaders aren’t just advisors; they embed into your team. They lead meetings, manage staff, and guide strategic decision-making with clarity and focus. Unlike consultants, they’re not there to apply a one-time solution and walk away. They’re there to build and evolve with you. Getting Started Laura recommends a 90-day test engagement or a six-month contract as a strong starting point. She also shares vetted resources for finding qualified fractional talent, including Fractionals United , Entrepreneurs Boardroom , and Systato. Take a listen to the full episode  and grab Laura’s white paper here. Connect with Laura on LinkedIn: Laura O’Connor Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Email marketing isn’t dead, it’s evolving. And if you’re in real estate, staying ahead of the curve means understanding how to use email (and AI) to actually connect with your audience. In Episode 113 of the Know Like Trust  podcast, I sat down with Stephanie Alfonso and Dave Charest of Constant Contact to talk about the most important trends, tools, and tactics shaping email marketing in 2025. What You'll Learn in This Episode: 1. Why Open Rates Are Outdated - With Apple’s Mail Privacy Protection and other updates, open rates don’t tell the whole story. Stephanie and Dave explain why clicks, replies, list growth, and conversions are the true indicators of success. 2. AI and Automation Are Game-Changers - AI isn’t just for writing listing descriptions. Constant Contact is utilizing AI to help agents identify their most promising leads, personalize content, and trigger smart automations that increase engagement. 3. Personality Drives Performance - Emails that sound human get read. Whether you’re channeling Vanilla Ice in your subject line or sharing a funny story, personality builds trust, and trust builds business. 4. Lead Magnets Still Work (If You Do Them Right) - Generic lead magnets are on the decline, but targeted, value-rich offers still convert. Stephanie shares how agents can modernize their approach to list growth using landing pages, SMS, and consistent content. 5. Don’t Sleep on SMS or Dynamic Content - Real estate agents who use SMS marketing see dramatically higher engagement. Combined with email and dynamic content tools inside Constant Contact, you can now deliver timely, personalized marketing at scale. Final Thoughts: If you're feeling overwhelmed by email marketing or unsure how to start, this episode is your permission slip to simplify, personalize, and commit. Take a listen to the full episode now! Connect with the Stephanie and Dave: 🔗 Stephanie Alfonso on LinkedIn 🔗 Dave Charest on LinkedIn  | davecharest.com Need help with your email marketing? Post and Beam partners with Constant Contact to help agents get set up with strategy, design, and content that actually converts. Email me at christine@postandbeamcreative.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Leslie Beck had built a successful real estate brokerage in Denver, but in 2024, after a year of soul-searching and health challenges, she realized something wasn’t working. Her business no longer felt aligned with her purpose. So, she made a bold move: she closed her brokerage, joined milehimodern, and launched Divorce Curious™, a workshop series and coaching program for women navigating divorce and new beginnings. In this episode, Leslie shares: What triggered her transformation (and how a 3 am wake-up call played a role) Why walking away from something successful is sometimes the most aligned decision How she combines real estate with divorce coaching to support women holistically The importance of values, messaging, and knowing who you’re meant to serve Her approach isn’t just white-glove real estate, it’s full-spectrum support: from home buying to healing to personal styling. Leslie's story is proof that you don’t have to do everything, you just have to do what’s yours to do.   Connect with Leslie: Instagram: @leslielovesdenver Website: divorcecurious.icu Brokerage: milehimodern.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Where Local Expertise Meets Global Power: Introducing Team Wunder’s New Brand Big news from the Maine and New Hampshire Seacoast! Team Wunder has officially revealed their new brand identity, and it’s the perfect blend of RE/MAX’s refreshed look and their deep roots in the local coastal community. I met Robert Coles and Don Wunder when I first entered the real estate industry 17 years ago. I was new to RE/MAX, and they had just taken ownership of RE/MAX Realty One. So when Robert reached out and said, “We’re ready to evolve the Team Wunder brand, and we’d love your help,”  I couldn’t have been more excited. It felt like coming full circle. We set out to create a visual identity that felt elevated yet familiar, something that reflected the decades of expertise, trust, and integrity that Team Wunder is known for. The result is a clean, confident logo suite rooted in the updated RE/MAX brand system, creating cohesion with the larger network while honoring their distinct brand and reputation along the Maine and New Hampshire Seacoast. Here’s how we brought it to life: Modern Luxury: The new visual identity captures the essence of the team: high touch, high service, high quality, delivered with casual elegance. Minimalist typography, softened by refined spacing and subtle curves, creates a modern and timeless look. The result is a brand that feels luxurious without being flashy, evoking calm confidence, approachability, and quiet strength. RE/MAX Brand Integration: We thoughtfully incorporated key elements of the updated RE/MAX brand, like the iconic red color palette, newly added black and creamy white, and their new modern design structure, so Team Wunder aligns seamlessly with the global powerhouse they’re part of. The design balances national brand recognition with a deeply local sensibility. A Brand That Works Everywhere: The final delivery includes a full logo suite, social media, digital file types, and a print-ready color system. From listing brochures and presentation folders to swag, signage, and digital marketing, Team Wunder’s new brand is built for consistency across every touchpoint. This rebrand is more than a new look. It’s a declaration of who they are: hyper-local experts with a stellar reputation, decades of experience, and the strength of one of the most recognized names in real estate behind them. Are you interested in working with us? We'd love to know more about your business and how we can make YOUR brand shine. Book an introductory call with Christine here!

This week, I sat down with my longtime friend Debra Trappen, founder of The Red Threads Collective, for a heartfelt conversation about what it takes to become magnetic in your business. It’s not about getting louder. It’s about getting clearer. Debra says, “Your values and passions are the magnets that attract your dream clients.” And she’s right. When you’re aligned with what you care most deeply about, your marketing becomes more natural, your boundaries get easier to protect, and the right people, your people, start showing up. In this episode, we talk about: How to discover and define your core values (and why most people skip this step) What values-based marketing actually looks like in real estate The difference between chasing clients and attracting them with alignment What to do when you're scared to say no (and how saying no can actually grow your business) This one is full of pearls, friends. Whether you're a solo agent or building a team, you’ll walk away with the tools to magnetize the people you're meant to serve. 🔗 Connect with Debra: debratrappen.com 🌐 Join the Collective: redthreadscollective.com 📥 Download her Core Values Exercise: redthreadscollective.com/corevalues Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

In Episode 110 of the Know Like Trust podcast, I sat down with the brilliant Seth Price, Marketer, Author, and now the Chief Marketing Officer at RealScout. If you’ve been around the real estate space for a while, you know Seth has a sharp mind for branding, systems, and strategic growth. But this time, we talked about the AI revolution and what it means for real estate professionals right now. Seth and I dove into what it really means to build a personal brand in today’s world, one where AI is reshaping how we search, market, and connect. He makes a strong case that brand is no longer optional. In a world of auto-generated results and intelligent agents, it’s the only thing that keeps you recognizable. We talked about tools like Claude, ChatGPT, Perplexity, and Seth broke down how he uses each one. He also opened up about how RealScout is using machine learning behind the scenes to create exceptional consumer experiences and help agents stay ahead of the curve. Connect with Seth. Follow Seth Price on LinkedIn: linkedin.com/in/sethprice Learn more about RealScout: realscout.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

If you're wondering whether AI is a friend or foe to real estate professionals, Keith Robinson has the answer: it’s a friend, if you’re ready for it. In Episode 109 of the Know Like Trust Podcast , I sat down with Keith, the dynamic Chief Strategic Officer at NextHome, to talk about what agents really  need to know about AI. It’s about freeing you up to be more creative, more efficient, and more human. Keith shares the importance of finding low-risk ways to play  with AI (he built an event bot named Maxie and a flip-finder bot named Amy), and why creativity is the currency of the future. “We’re still human beings,” Keith says. “We’ve spent more time around a campfire than we have around a computer screen. And when it comes to big decisions like buying or selling a home, we still need trusted guides.” 3 Takeaways for Real Estate Professionals: Stay Ready:  When interest rates drop, buyers will return. Will you be ready? Start Simple:  Open ChatGPT before Google and explore what it can do. Double Down on Your Sphere:  If your sphere-of-influence plan isn’t a 9 or 10 out of 10, fix that first—before chasing shiny tech. AI isn’t a replacement—it’s a reveal . It shows where you can show up smarter, faster, and more fully yourself. Take a listen and let me know what you think. Connect with Keith. Connect with Keith on Substack  (he shares industry insights, market analysis, and smart takes weekly) Learn more about NextHome: https://www.nexthome.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

If you’ve been wondering how AI fits into your marketing world or if you’ve started using it but worry about sounding like a robot, this episode is for you. In Episode 108 of the Know Like Trust podcast, I sat down (again!) with the brilliant Katie Lance, and we had an honest, tactical conversation about how AI tools like ChatGPT and Canva are changing the game for content creation in real estate. Here are a few of my favorite takeaways: Use AI to Save Time (Not Your Voice):  Katie’s approach is all about treating ChatGPT like your assistant, not your ghostwriter. She uses it to generate ideas, polish content, and repurpose transcripts. Customize ChatGPT to Sound Like You :  We talked about setting up your ChatGPT memory and personalization settings (it’s surprisingly easy) so your brand voice stays consistent. Yes, you can even tell it to avoid words like “crush” or “dominate” if that’s not your vibe. Respect the Human Factor:  Katie reminded us that no amount of AI can replace showing up . Your audience still wants to see your face, hear your voice, and connect with the real you. AI just helps you show up faster and more consistently. A Few Favorite Tools:  ChatGPT, Canva’s AI features, Descript for video editing, and Google’s Gemini for more research-oriented tasks. Katie’s bold prediction? The agent who doesn’t embrace AI might find themselves replaced by one who does. The tools are here, and they’re powerful but only if we use them with intention. If you're ready to work smarter, save hours each week, and still keep your marketing unmistakably you , this episode is your new go-to. Listen now, and let us know what you think! What AI tools are you experimenting with? What’s working (or not)? Connect with Katie. Visit Katie at https://www.katielance.com/ Grab her free resources here: https://www.katielance.com/freebies Katie's ChatGPT and AI Masterclass is hot off the presses: https://www.katielance.com/offers/3Vo45w2k/checkout Make sure to follow her on all the socials @katielance Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel