When two military spouses, Erin Fangmann and Kate Marsh Lord, sat down at a kitchen table with an idea to make shopping a form of activism, they had no idea it would land them on Katie Couric’s Instagram feed and in front of icons like Brené Brown and Glennon Doyle. Their company, Little Blue Cart , connects conscious consumers with progressive small businesses and has quickly become a movement built on integrity, intention, and community. In this episode of Know Like Trust for Real Estate , we talk about: How Little Blue Cart  turned values into visibility What it means to create a mission-first brand How to grow without losing your purpose And why the best marketing strategy is authenticity Their story is proof that the most powerful growth comes from knowing who you are, what you stand for, and staying true to it, even when the world tells you to scale faster. Follow Little Blue Cart on Instagram. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

As entrepreneurs, most real estate agents are exceptional at generating income but not always at managing it. That’s exactly what inspired Amy Chorew  to create Fiscal Fitness , a practical financial course designed for 1099 professionals. In this episode of Know Like Trust for Real Estate , Amy shares the step-by-step framework she developed with her CPA sister, Maeda, to help agents build wealth with confidence. You’ll learn: How to separate profit and taxes for stress-free money management Which financial vehicles are best for 1099 earners (SEP IRAs, solo 401(k)s, etc.) Why mindset and simplicity matter more than spreadsheets How becoming fiscally fit benefits both you and  your clients Whether you’re making $50K or $500K, now’s the time to start planning for your financial freedom. Sign up for the course here: https://bit.ly/REFFinance   Use code: KnowLikeTrust to get $24.99 off the course and an invite to the Tax Planning Seminar on Nov. 19 Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Many agents cringe when they hear “sell yourself.” It feels awkward, pushy, and unnatural. But the truth is, your success comes from making your value crystal clear. In this week’s Know Like Trust  podcast, I sit down with Ruth Gramza from Brix Real Estate in Minneapolis. Ruth’s biggest challenge? Creating a value proposition that attracts the right clients without feeling forced. We walk through: How to identify your dream client and their pain points Why communication and follow-through set you apart How to build a listing presentation that shows, not tells, your value The exact formula for writing a strong value proposition By the end, Ruth had a roadmap for confidently presenting her services, and you’ll be able to apply the same process to your own business. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

When was the last time you took a step back and looked at your business with fresh eyes? That’s what a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) allows you to do. In this week’s episode of the Know Like Trust for Real Estate  podcast, I share how agents can use this simple but powerful tool to: Pinpoint what you do best and what sets you apart. Recognize the tasks that drain your time and energy. Spot opportunities you’ve been overlooking. Prepare for threats like market shifts, rising interest rates, and distractions. The best part? By the end of this exercise, you’ll have at least two new ideas or actions to implement in your business immediately. From outsourcing what slows you down to leaning harder into your strengths, a SWOT analysis is one of the fastest ways to gain clarity and momentum. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

After more than two decades in real estate, Hilaire Radowick decided it was time to niche down. Helping seniors and their families navigate the often overwhelming process of downsizing is at the core of her focus. Here’s the challenge: how do you market to two very different audiences, the older homeowner and their adult children, without losing clarity? In this episode of Know Like Trust for Real Estate , Hilaire shares her struggle, and together we unpack solutions that any agent can use to grow their niche business. We talk about: The power of creating a signature downsizing service package  that highlights your process from discovery to closing. How to position yourself as a trusted guide through an emotional and overwhelming process. Why leaning into existing community connections is the fastest path to new business. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Rebranding can feel like a fresh start, new logo, new colors, new energy. But none of it matters if people don’t recognize or remember it. That’s exactly the challenge Beth Golding of the Golding Home Team is facing. After niching down into luxury waterfront properties in Baltimore and creating a brand-new visual identity, Beth’s biggest question is: How do we get people to see and connect with it? In this episode, I share my honest feedback with Beth, including why cluttered posts kill engagement, how consistency creates recognition, and why a logo without a name doesn’t work (unless you’ve got Nike’s budget). If you’ve recently rebranded or you know your marketing feels scattered, take a listen to this episode for a roadmap to build brand awareness that actually sticks. Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Have you ever scrolled through Instagram and seen the same kinds of posts over and over again, same colors, same captions, same “just listed” graphics? The truth is, if you’re not intentional about how you show up online, you risk becoming forgettable. In this episode of Know Like Trust , I’m sharing the three most common reasons agents are blending in (and what to do instead). You’ll learn: Why cluttered visuals are killing your engagement How inconsistent branding makes you easy to ignore What it really means to share content that reflects your voice and personality Plus, I’m giving you real-life examples of agents who excel and become scroll-stopping  on social media without being salesy or over-the-top. Take a listen to the full episode to learn how you can start showing up in a way that’s clear, consistent, and completely aligned with you . Want to be coached live on the podcast? I'd love to hear from you. Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

When the market slows, panic tends to set in. But as David Greenspan puts it, this isn’t a bad market, it’s a professional’s  market. In this episode of the Know Like Trust  podcast, I sit down with David to talk about what really matters right now: discipline, consistency, and building real mindshare with the people who matter most. In this episode, we cover: How to reset your strategy when motivation dips The “Group One” audience you’re probably ignoring Why your name, not your team name is still your most powerful brand asset The secret to doing what’s hard (and why that’s exactly what sets you apart) Follow David on Instagram: @davidgreenspan101 Want to be coached live on the podcast? Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Consistency is the holy grail of real estate marketing, but what happens when your business is booming, life is chaotic, and the thought of posting on Instagram makes you want to scream into a pillow? In Episode 117 of the Know Like Trust  podcast, I sat down with Leanne Mitchell and Elizabeth Gatto, a powerhouse team outside of Boston, to talk through what’s really behind their struggle with marketing consistency. (Spoiler alert: it’s the emotional weight of constantly restarting, plus the pressure to do it all.) Here’s what we covered: Why ideas aren’t the problem—execution is How to know what’s “working” when the payoff is long-term Why automation, delegation, and simplified planning are non-negotiables What a realistic 12–24 month marketing timeline actually looks like How building trust with your audience is like brushing your teeth (yup, we said it) If you’ve ever felt like consistency is out of reach or your marketing plan is just too much, this one’s for you. Want to be coached live on the podcast? Apply here: coachingwithchristinegeorge.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

You poured your heart into helping that first-time buyer find their dream home. You knew their story, their stressors, and their wishlist. They even said you were “like family.” So why did they call another agent when it was time to sell? Here’s the truth: Over 70% of buyers and sellers don’t use the same agent twice, even if they had a great experience. It’s not because they didn’t like you. It’s because you didn’t stay in touch in a meaningful, consistent way. In this episode, I’m breaking down: The 3-part strategy for staying top of mind (online and  offline) How to show up in a way that feels human, not salesy The systems that make it easier to stay consistent (yes, even during busy seasons) Spoiler: It’s not about sending more postcards or dropping off branded calendars. It’s about connection, community, and making sure your voice doesn’t fade after the closing. 💡 Ready to stop losing referrals you’ve earned ? 🎧 Take a listen to the full episode. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Apply now for a free coaching session on the Know Like Trust for Real Estate Podcast and get personalized help with your real estate business. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

In today's rapidly evolving real estate industry, brokerages are navigating a complex landscape of shifting regulations, AI disruption, and rising operational expenses. Enter: fractional leadership. In this episode, I sat down with Laura O’Connor, real estate powerhouse and co-author of The Shift to Fractional Leadership , to explore this timely trend. What is Fractional Leadership? Fractional leadership is the strategic hiring of high-level executives on a part-time or project-based basis. These professionals bring deep experience and fresh insights without the cost and long-term commitment of full-time employment. It’s a model that’s been growing globally, and real estate is finally catching on. Why Now, Especially in Real Estate? With agent needs changing fast and market headwinds blowing strong, many brokerage owners are strapped for time, overloaded with meetings, and struggling to scale. Laura points out that while 75% of managers report being overwhelmed, 70% of execs admit they lack the bandwidth to properly train them. Fractional leadership fills that gap. Laura shares how a luxury brokerage saved $240K by hiring a fractional CMO who built a managed services marketing team and stayed on as an advisor. The result? Better results. Less overhead. Empowered staff. Fractional vs. Consulting: What’s the Difference? Fractional leaders aren’t just advisors; they embed into your team. They lead meetings, manage staff, and guide strategic decision-making with clarity and focus. Unlike consultants, they’re not there to apply a one-time solution and walk away. They’re there to build and evolve with you. Getting Started Laura recommends a 90-day test engagement or a six-month contract as a strong starting point. She also shares vetted resources for finding qualified fractional talent, including Fractionals United , Entrepreneurs Boardroom , and Systato. Take a listen to the full episode  and grab Laura’s white paper here. Connect with Laura on LinkedIn: Laura O’Connor Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

Email marketing isn’t dead, it’s evolving. And if you’re in real estate, staying ahead of the curve means understanding how to use email (and AI) to actually connect with your audience. In Episode 113 of the Know Like Trust  podcast, I sat down with Stephanie Alfonso and Dave Charest of Constant Contact to talk about the most important trends, tools, and tactics shaping email marketing in 2025. What You'll Learn in This Episode: 1. Why Open Rates Are Outdated - With Apple’s Mail Privacy Protection and other updates, open rates don’t tell the whole story. Stephanie and Dave explain why clicks, replies, list growth, and conversions are the true indicators of success. 2. AI and Automation Are Game-Changers - AI isn’t just for writing listing descriptions. Constant Contact is utilizing AI to help agents identify their most promising leads, personalize content, and trigger smart automations that increase engagement. 3. Personality Drives Performance - Emails that sound human get read. Whether you’re channeling Vanilla Ice in your subject line or sharing a funny story, personality builds trust, and trust builds business. 4. Lead Magnets Still Work (If You Do Them Right) - Generic lead magnets are on the decline, but targeted, value-rich offers still convert. Stephanie shares how agents can modernize their approach to list growth using landing pages, SMS, and consistent content. 5. Don’t Sleep on SMS or Dynamic Content - Real estate agents who use SMS marketing see dramatically higher engagement. Combined with email and dynamic content tools inside Constant Contact, you can now deliver timely, personalized marketing at scale. Final Thoughts: If you're feeling overwhelmed by email marketing or unsure how to start, this episode is your permission slip to simplify, personalize, and commit. Take a listen to the full episode now! Connect with the Stephanie and Dave: 🔗 Stephanie Alfonso on LinkedIn 🔗 Dave Charest on LinkedIn  | davecharest.com Need help with your email marketing? Post and Beam partners with Constant Contact to help agents get set up with strategy, design, and content that actually converts. Email me at christine@postandbeamcreative.com Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review.  It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com . Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel